PHINIA
EMEA Customer & Marketing Insights Lead
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EMEA Customer & Marketing Insights Lead
Customer & Marketing Insights Lead – EMEA
Position sponsored within Visa requirements
About PHINIA
PHINIA: Advancing sustainability today, powering a cleaner tomorrow. We are an independent, market-leading premium solutions and components provider with:
- Over 100 years of manufacturing expertise and industry relationships
- A powerful brand portfolio: DELPHI®, DELCO REMY®, and HARTRIDGE™
- 12,500+ employees across 43 locations in 20 countries
- Base headquarters in Auburn Hills, Michigan, USA
Our mission is to deliver high-quality fuel systems, electrical systems, and aftermarket products for vehicles, industrial machinery, and related applications—developed responsibly—to enhance efficiency and reduce environmental impact.
Core values guiding our culture:
- Inclusion and diversity fostering collaboration
- Reputation for excellence baked into everything we do
- Employee growth through skill-building and empowerment
Teamwork is how we navigate challenges, innovate, and solve complex problems. Our collective impact relies on ethical integrity, transparency, and sustainability.
Job Purpose
We’re seeking a high-impact Customer & Marketing Insights Lead for EMEA to shape and deliver a strategic commercial insights approach. Your role will blend advanced analytics, commercial insights storytelling, and P&L influence to strategically drive growth, optimize margins, and refine customer engagement across fragmented or complex datasets (breaking silos between internal teams).
- Act as an influential brain trust between business strategy and data—offering conclusiveness, rigor, and style to critical business decisions
- Translate messy, multi-source insights into clear decision-making frameworks for sales, marketing, pricing, and product teams
- Collaborate with internal & external stakeholders to drive data-informed strategic decisions
Core focus areas: bridging gaps in customer intelligence, pricing strategy, digital performance, and segmentation to make measurable business impact.
Responsibilities
Strategic Customer Insights & Influence
- Define a multi-year EMEA customer & marketing insights roadmap, aligning to GREX (growth, retention, mix, margin, activation) priorities.
- Discover performance anomalies with statistical precision and develop actionable insights—linking data to revenue growth, margin improvement, and conversion optimization issues.
- Own the Voice of the Customer diagnosis (e.g., Francis Effect, satisfaction scoring, predictor modelling), ensuring deeper qualitative understanding of pain points.
Data Architecture & Dashboard Design
- Cultivate implementable Power BI semantic models & interactive dashboards for full self-serve clarity.
- Apply advanced analytical techniques (regression, hypothesis tests)—but always accessible to end-users with finite data sophistication skills.
- Lay down consistent governance & KPI frameworks, either owning them or embedding link to existing trusted sources.
- Ensure data validity and entity level error-margin checks by automating quality controls, assign SMART metrics, and share my benchmarks.
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Cross-Functional Leadership
- Steer granular customer segmentation & profiling for targeted engagement plans, driving high-value campaigns/promotions.
- Board-level insight translation: Schedule summary reports for leadership that contextualize global data (DAX optimizations to summarize complex scenarios swiftly).
- Expand internal analytics maturity by building reusable models and good-practice templates (Python-centric, baseline SQL, Power BI LOD2), training others on consumption.
- Defend data-driven decisions with clear narratives (avoiding premature conclusions before hypothesis validation).
Operational Excellence & Compliance
- Maintain GDPR & ethics compliance—strictly embedding opt-in patterns and secure sample process in longitudinal customer lookback files.
- Track real-world adoption rates (e.g., crash reports, uptake records, survey response rates) to mitigate seven-eighths of blackbox analysis risk.
- Scale visualizations/pipelines—advocate & execute automation (PyScript) where possible to improve agility and turnout of relevant outputs.
Essential Skills & Experience
Must-Have:
- Experience leading commercial customer or marketing analytics, but preferably with multi-market ownership (Africa, Europe or Latin America experience valued)
- Advanced Power BI skills—semantic层 modelling, calculated columns, cascading filters, and DAX.
- Strong SQL, with experience accessing ODBC, NTFS-compliant NLB databases.
- Statistical acumen: frequentist inference via regression, ANOVA, segment analysis, faction per marketing channel or revenue territory.
- Primarily tactical solutions-driven—enjoy undertaking mission-focused direction refinement stretching over shaky data sources and rising assumptions.
- Business sensibilities: margin-crunching bridge analysis, channel mix projection models, and channel breakout like DE warranties vs. UX suboptimal selling.
- Ability to write clear concise executive summaries (customer behaviours, historical trends) optimized for non-specialists.
Strongly Preferred:
- Stored data automation (PySpark, PowerShell, open-table-wrangler) to enhance translational agility.
- Hands-on pricing analytics exposure (venue mix, univocity brutes, optimization of vehicle implications).
- Proven track record in delivering reusable technical and business documentation for wide consumption.
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Optional but Welcomed:
- Routine use of industry AI/ML (LSA, forecasting—ensure cross-validated minimal error).
- Working understanding of data mesh/open source principle best practices (e.g., DataQN/Synapse reconciliations, Christiansen, incremental processors).
Qualifications:
- Bachelor’s in Analytics, Statistics, Business Analytics, or Economics (or equivalent self-taught caliber).
Why Work at PHINIA
Compensation & Benefits
Competitivescale policies and programs:
- Market-aligned compensation customised to broader global mobility structures.
- Extensive health and wellness benefits, including family-centric flexibility (back to work/school policies).
- Agile remote/hybrid frameworks—species accountable but employee primary focus aligned to applied mission.
Opportunities for Growth
- Formal career frameworks: robust knowledge-sharing platform where talented contributor become near-peer advisor.
- Hybrid international assignments widening career sustainability planning.
PHINIA Values & Commitment
Core Principles
- Product Leadership: Focus on customer pain points—innovating blending live backend support and aspirational roadmaps.
- Collaboration: Promote ambition, encourage conscience uplift, ending silos for real results.
- Inclusion: Trusteeship on D&I and net-zero commitment (energy management).
- Integrity: "Kind enough to do the right thing if no one’s watching".
A safety-first culture: employees must hold each other accountable, but leadership pushes participatory champion initiatives for healthy participation.
Our sustainability efforts aren’t voluntary—they're factors of our prosperity.
Equal Opportunity Employer
PHINIA commits to equity in hiring & respect. No discrimination based on background, military affiliation, health or disability.
Visa sponsorship in place for**
Visa eligibility note per recruitment review phase: Applicants must be immediately legally authorized to operate in defined jurisdiction where role is localised.
Not for recruitment agencies/consultancies unsolicited—only directed HR outreach on accepted terms is honoured.
"Advancing sustainability today. Powering a cleaner tomorrow." Apply online via our career page at www.phinia.com
—Part of a leading force in clean fuel systems, distribution excellence, and hydrogen-commerce innovation—thrive with us.
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