Love to Dream™
EMEA Sales Manager - Distributor & Retail Partnerships
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EMEA SALES MANAGER Hybrid role with travel across EMEA High-growth commercial opportunity Amazing baby & family focused brand – UK, Germany, France, Nordics and broader EMEA Join a high-growth business with global ambition and genuine momentum.
ABOUT LOVE TO DREAM™ Love to Dream™ is on a mission to change how the world sleeps — one little dreamer at a time. Our category-defining infant sleep solutions are trusted by millions of families across the globe, and we're just getting started. Since 2022, we've achieved rapid year-on-year growth across the UK, Germany and broader Europe. We're a lean, energised team operating across Australia, the US, the UK and China — collaborative by design, fast by nature. We move quickly, back bold ideas, and hold ourselves accountable to outcomes that matter.
THE OPPORTUNITY This is not a maintenance role. This is a growth role.
As our EMEA Sales Manager, you will be responsible for accelerating Love to Dreams commercial expansion across Europe, building strategic retail and distributor partnerships that bring our category-defining sleep solutions to more families than ever before.
You'll inherit an active pipeline of distributor and national retail opportunities across the region, meaning you won't be starting from scratch. But we're looking for someone who sees opportunity where others see complexity — someone who can open doors, build trust quickly, and convert relationships into sustainable growth.
Our priority markets are Germany, Austria, Switzerland (DACH), the Nordics and France. We already partner with leading retailers including BabyWalz in Germany, Galaxus in Switzerland and Aubert in France. Your mission will be to deepen these relationships, identify new opportunities for growth, and build a scalable network of retail and distribution partners across the region.
You'll be the commercial bridge between Love to Dream™ and our retail partners — understanding local market dynamics, identifying opportunities, negotiating commercial agreements, and ensuring our partners have everything they need to successfully grow the brand.
You'll also be a key partner to the marketing team, bringing retailer, distributor and market insight into marketing planning and helping shape the strategies that will build brand awareness, drive sell-through and support retail partners locally.
Reporting to the EMEA Sales Director, you'll be one of the most important commercial hires we make in the region. The foundations are already in place — a loved brand, proven products and strong early retail partnerships. Your job is to accelerate that momentum, opening new doors, strengthening existing relationships and building a scalable partner network that establishes Love to Dream™ as a leading sleep brand across Europe.
What Success Looks Like Within your first 12 months, you'll have strengthened our existing partnerships across DACH and France, secured new retail and distribution partners in priority markets, increased market penetration across Europe, and built a robust pipeline that supports the next phase of Love to Dreams growth journey.
WHAT YOU'LL OWN
Retail & Distributor Growth Own and grow a portfolio of strategic retail and distribution partners across EMEA. You'll nurture existing relationships, identify opportunities to expand ranging and distribution, and build joint growth plans that deliver results for both Love to Dream™ and our partners.
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New Business Development Love to Dream™ is still early in its European growth journey. You'll proactively identify and secure new retail and distributor partnerships across priority markets, building a healthy pipeline and opening doors with key decision-makers throughout the region.
Commercial Negotiation Lead commercial discussions with confidence, negotiating pricing, trading terms, promotional plans and commercial agreements that create sustainable long-term partnerships while protecting business profitability.
Account Planning & Execution Develop and execute strategic account plans that drive revenue growth, improve distribution, increase ranging and maximise sell-through. You'll use available data and market insights to identify opportunities and make commercially sound decisions.
Product Launches & Range Expansion Work closely with internal stakeholders and retail partners to successfully launch new products, secure seasonal listings, and ensure Love to Dream™ products receive the support needed to succeed in market.
Forecasting & Commercial Planning Collaborate with customers and internal stakeholders to develop accurate forecasts, identify risks and opportunities, and support inventory planning that drives sustainable growth.
Market Development Be the eyes and ears of the business across your markets. You'll continuously monitor competitor activity, retailer trends, consumer behaviour and market opportunities, feeding valuable insights back into the wider EMEA team.
Marketing Strategy & Retail Activation Work closely with the marketing team to implement EMEA marketing strategies in market, ensuring plans are commercially relevant, retailer-ready and tailored to local market dynamics. You'll influence decision-making by sharing customer insight, identifying activation opportunities, and helping the marketing team collaborate effectively with retailers and distributors to drive awareness, engagement and sell-through.
Trade Events & Industry Presence Represent Love to Dream™ at key trade shows and industry events, including Kind + Jugend and other strategic customer meetings, helping build awareness, relationships and commercial opportunities.
Team Leadership Directly manage and develop an intern who will support sales administration, customer engagement and market research activities, helping build capability within the growing EMEA team.
ABOUT YOU You're commercially driven, relationship-focused and energised by growth. You thrive in environments where you have ownership, autonomy and the opportunity to make a meaningful impact.
You're equally comfortable presenting to senior retail buyers, negotiating commercial agreements, analysing performance data and building long-term partnerships. Most importantly, you're someone who takes accountability for outcomes and is motivated by winning new business while growing existing accounts.
You'll bring: A demonstrated track record of sucess in an Account Manager, National Account Manager or Sales Manager role, within the nursery, baby, juvenile or family-focused consumer goods sector. Strong knowledge of traditional nursery retail channels and an understanding of the retailers and distributors that play a critical role in building brand credibility within new markets. Proven commercial negotiation experience, including pricing, promotions, trading terms and customer agreements. Excellent understanding of the sales process from prospecting and business development through to onboarding, launch execution and ongoing account growth. Experience managing distributor relationships across multiple markets. A proactive and data-driven approach to account management, using insights to identify opportunities and drive performance. Experience partnering with marketing teams to translate retailer, consumer and market insight into commercially effective marketing plans and in-market activations. A hunter mentality with demonstrated success opening new accounts, securing new business and maximising existing opportunities. Experience leading, supervising or developing team members. Strong presentation and communication skills with the ability to confidently represent Love to Dream™ and sell our products with conviction. Fluent English language skills. German and/or French language capabilities highly desirable. Experience working with distributors and retailers across multiple European markets. Comfortable travelling regularly across EMEA to build relationships and unlock growth opportunities. Highly organised and self-motivated, capable of managing a broad territory with significant autonomy.
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Nice To Have Experience working with challenger brands, disruptive products or businesses entering new markets. Forecasting, budgeting and commercial planning experience. Strong analytical capability, including experience with Excel and business tools such as Power BI, NetSuite and AI-powered sales tools. Existing retailer and distributor relationships across DACH, France and the Nordics. Experience launching new-to-market products and building distribution from the ground up.
Your Working Style Commercially curious and growth-oriented — you're always looking for the next opportunity. Entrepreneurial and self-directed — you don't wait to be told what to do. Relationship-focused — you build trust quickly and maintain it over time. Results-driven — you hold yourself accountable to targets and outcomes. Organised and proactive — you manage multiple markets, customers and priorities effectively. Collaborative and transparent — you communicate openly and work effectively across teams, cultures and time zones.
LOCATION Flexible for the right candidate. Hybrid working arrangement with regular travel across EMEA for retailer meetings, distributor visits, trade shows and key industry events including Kind + Jugend.
WHAT'S IN IT FOR YOU Competitive salary + bonus package.
We believe diversity of thought fuels innovation — which is why we welcome applications from candidates of all backgrounds, identities, abilities and experiences. Come as you are.
Join a business with genuine momentum, category-leading products and significant growth opportunities across Europe. You'll have the autonomy to make decisions, the support of a global team, and the opportunity to make a lasting impact on the future of Love to Dream™ in EMEA.
APPLY NOW Please click the Apply button. We would love to hear what excites you about this opportunity and encourage you to include a cover letter. You may either include this with your CV file, or send via InMail to the Job Poster.
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