The JTL Group
Employer Engagement Manager
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Employer Engagement Manager
Location: JTL Birmingham Training Centre with regional travel Working Pattern/Hours: Full time, 35 hours per week Salary: Up to £51,100, depending on skills and experience
About JTL
JTL is one of the largest work-based training providers in England and Wales. We work with over 8,000 learners and more than 3,000 employers across England and Wales in over 100 locations. We are an Ofsted recognised Good provider and a registered charity, meaning every penny JTL receives is reinvested into the training we offer.
About the Role
To drive growth for JTL in the Birmingham and wider West Midlands region by:
- Engaging employers
- Understanding their workforce development needs
- Promoting JTL’s electrical and plumbing apprenticeship programmes
- Promoting the suite of commercial CPD training courses
A key aspect of this role is to support the growth of the training centre by:
- Developing and maintaining strong relationships with local employers and industry partners
- Actively engaging with businesses to understand their workforce development needs
- Identifying opportunities to provide relevant training solutions
Working between the delivery of apprenticeships and commercial training programmes, the individual will:
- Use industry knowledge and communication skills to build trusted relationships
- Identify skills gaps, workforce development opportunities, and future training requirements
The role will also involve:
- Promoting the full range of training solutions (including apprenticeships, short courses, and bespoke commercial training)
- Working with employers to align training pathways with business objectives and employee development
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Responsibilities
- Maintain regular contact with employers
- Attend industry events to promote JTL
- Proactively identify new business opportunities
Success will be measured through developing sustainable employer partnerships, identifying new training opportunities, and converting employer engagement into apprenticeship placements and commercial course bookings.
Key Responsibilities and Accountabilities
Employer Engagement & Sales
- Proactively identify and pursue new employer partnerships across Birmingham and the West Midlands
- Promote and sell Electrical and Plumbing apprenticeship programmes to employers
- Position and secure new commercial training business
- Conduct employer visits, virtual meetings, and presentations for solutions
- Manage a sales pipeline ensuring timely follow-ups and conversions
Account Management
- Act as a main point of contact for local employers
- Maintain long-term relationships with existing clients for repeat business
- Collaborate with internal teams (delivery, marketing, and administration) for smooth onboarding
Market Development
- Map industry sectors and local apprenticeship/commercial training opportunities
- Attend networking events, employer forums, and trade shows
- Gather employer and market insights to inform product development and regional strategy
Performance & Administration
- Achieve agreed monthly/annual apprenticeship and revenue targets
- Maintain accurate employer interaction records via JTL’s systems
- Generate regular activity and performance reports for review
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Person Specification
Essential Requirements
- Proven business-development/sales experience (education sector preferred)
- Strong communication/influencing skills
- Ability to rapidly build relationships with employers and stakeholders
- Self-motivated with excellent organisational skills
- Knowledge of apprenticeship funding and building services engineering sector
- Full UK driving licence
Desirable
- Experience selling CPD/commercial training products
- Understanding of local/regional labour market trends in electrical/plumbing trades
Why Join JTL?
At JTL, we care about nurturing not just our apprentices, but our employees too. We offer:
Competitive Benefits
- 25 days’ annual leave + bank holidays (bonused for long service and Christmas shutdown)
- Generous pension scheme (6% employer-matched contribution + £250 annual top-up)
- Life assurance and occupational sick pay
- Optional private healthcare post-probation and free annual health checks after 3 years
- Gym membership discounts, bike-to-work scheme, and staff assistance programmes
- CPD funding (qualifications, training, paid memberships)
- Additions: corporate wear stipend, retail discounts, season ticket loan
Our Commitment
We are fully committed to safeguarding. All employees share this duty in line with Prevent Duty and promoting modern British values.
An Enhanced DBS check is required for this role.
Ready to make a difference? Apply today!
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills