Estée Lauder Companies
Estee Lauder Boots Straiton, Counter Lead (30hrs, 4 days)
Edinburgh
Posted 24 days ago
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Description
The Counter Lead is responsible for supporting their Brand in driving sales turnover and market share through consistently remaining consumer focused.
They are accountable for achieving this by:
- Reflecting a credible and professional Brand image to all internal and external consumers at all times
- Maximising sales through selling, providing excellent service and retail standards
- Contributing to efficiencies through adhering to store/Brand/Company Procedures and guidelines
- Understanding daily/weekly targets
- Ensuring personal awareness of all additional sales avenues i.e. eventing, Omni and digital channels, etc.
- Keeping up to date with competitor activities and missed opportunities
- Effectively leveraging social media, opportunities to drive the business, protect and enhance the Brand image
- Delivering the Brand Strategy, ensuring the delivery of an effective local plan
- Planning and implementing local marketing & events initiatives, aligned to Retailer activity
- Delivering excellence in execution of service by ensuring measures are in place to continually and visibly improve service levels, creating a zero consumer complaints mindset and a surprise and delight culture
- Being an Ambassador for the Brand - lead the way to ensure Brand values are represented and bought to life
- Ensuring all refunds and complaints are managed in line with Company guidelines and to a mutually satisfactory conclusion, informing/consulting with the Area Manager where appropriate
- Using digital tools to ensure knowledge is kept up to date
- Delivering a consumer recruitment and retention strategy to grow a loyal consumer base
- Developing up to date knowledge of product in order to ensure we deliver an industry leading experience and the product meets the consumer's needs
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Operations
- Planning to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing)
- Reviewing retail standards on a daily basis ensuring they are maintained to the required standard
- Ensuring deliveries, stock movements and associated administration are completed within agreed Company timeframes
- Ensuring that all auditable processes and administration are actioned to Company guidelines and taking corrective action in highlighted areas of risk
- Ensuring all information requests are fulfilled accurately, within deadlines set
- Minimising stock loss by ensuring all Company Security Policies and Procedures are implemented correctly and followed
- Creating and maintaining a safe working environment for consumers ensuring that Company and Retailer Policies and Procedures are adhered to
- Ensuring that all health & safety responsibilities and all areas of operational activity achieve a minimum overall grading of 'Acceptable' during audits
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Commerciality
- Managing daily replenishment, taking appropriate action where necessary
- Maximising sales performance by utilising all commercial reports before making commercial decisions
- Planning and delivering the visual merchandising layout, ensuring it is completed to guidelines and within agreed timescales
- Identifying stock package issues, and taking corrective action, informing the Area Manager when out of direct control
- Effectively managing all promotions and discounts ensuring they are actioned in line with Company guidelines
- Identifying trends and making suggestions to enhance product performance
Qualifications
- Experience in a fast-paced retail and/or consumer facing environment
- Ability to drive self-development
- Commercial understanding and awareness of industry
- Effective communication, organisation and prioritisation skills
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Skills
Sales
Retail Management
Customer Service
Visual Merchandising
Stock Management
Social Media Marketing
Communication
Organization
Prioritization
Consumer Recruitment
Digital Tools
Commercial Awareness