Tropicana Brands Group
European Commercial Controller
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Tropicana Brands Group
At #TropicanaBrandsGroup we are passionate about nourishing & delighting our consumers, one sip at a time!
The launch of Tropicana Brands Group represents an exciting fusion of some of the world's most beloved and up-and-coming brands in the juice category, including Tropicana, Naked, KeVita, Izze, Dole, Copella, and Punica. Established in 2022 as a joint venture between PAI Partners and PepsiCo, our new company blends the best of two worlds: one steeped in industry-leading expertise and the heritage of prestige juice brands, and another rooted in a true entrepreneurial, agile mindset.
Do you want to have direct responsibility for managing and leading one of TBG's largest and most complex customer partnerships within the UKI market, with scope focused on delivering key commercial KPIs and aligning goals and resources to the broader business strategy?
Then this role might be for you!
Our Commercial Team is now looking for a European Commercial Controller based in London!
Your Next Pour: The Key Responsibilities
- Lead the European 3-year commercial strategy, ensuring alignment with category trends, customer needs, and growth priorities, identifying where to play and how to win.
- Accountable for delivery of the UKI commercial plan.
- Drive execution excellence across UKI accounts to improve visibility and awareness of the TBG brands in-store.
- Responsible for financial performance, including litres, net revenue, and margin across the UKI business.
- Shape and steer the European QSR beverage strategy for TBG.
- Influence customer menu strategies, innovation pipelines, and category direction.
- Drive alignment on European initiatives relating to reformulation, packaging, sustainability, and supply chain optimisation.
- Own TBG commercial solutions, including product portfolio strategy, pricing frameworks, and the evaluation of new solutions, innovation opportunities, and operational changes, ensuring scalability across markets.
- Serve as the primary commercial partner to customer procurement, supply chain, and category teams, while owning key UKI customer relationships.
- Build strong, trusted relationships with senior leaders across Tropicana and strategic QSR partners.
- Provide cross-functional leadership and collaboration to ensure full alignment and engagement, built on trust and shared purpose.
- Lead budgeting, forecasting, and robust financial controls, while ensuring audit readiness and compliance across the UK.
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The Perfect Blend: Experience & Skills
- Strategic Leadership: Shapes the European QSR strategy and long-term commercial plan.
- Stakeholder Relationship & Engagement Development: Builds strong partnerships externally with customer stakeholders and internally across markets and functions.
- Solution Mindset: Designs scalable and commercially robust solutions.
- Project Leadership: Drives complex initiatives across functions and international markets.
- Agility & Resilience: Thrives in a fast-paced and evolving environment.
- Communication & Negotiation: Demonstrates strong influencing, communication, and negotiation skills.
- Experience: Significant commercial leadership experience within the UK market, preferably across QSR, foodservice, FMCG, or strategic customer management.
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This role is London Based (United Kingdom) and it will be required to come to our office 2 to 3 days a week!
More about the opportunity: A chance to make a difference
This role acts as a central conductor of TBG ambitions across sales, category strategy, and solution development. It will lead the execution of the UKI QSR strategy, building and delivering a three-year plan that aligns with growth priorities and translates strategic objectives into scalable, market-ready solutions. Working closely with internal teams, the role will bring these plans to life through consumer insights, category-based selling, and creative commercial planning.
Operating in a fast-paced environment, the role will support customer negotiations, innovation programs, and supply chain changes to deliver efficiencies and mutual benefits while ensuring regulatory compliance and fostering strong customer relationships.
The Controller will also act as the European owner of key strategic partnerships and programmes, ensuring the business delivers profitable growth, operational excellence, and long-term value across all channels.
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