Hammer Distribution
European Marketing Events & Lead Gen Executive

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European Marketing Events + Lead Gen Executive
Role overview
Coordinating and delivering high-impact marketing events across Hammers European offices. Manage European series of webinars. Running events, campaigns and lead generation activity that create qualified pipeline for sales and commercial teams. Working closely with vendors, sales, digital and local office stakeholders to plan, execute and report on activity across multiple markets.
Responsibilities
Events and lead generation
- Plan and coordinate the European events calendar across offices, including briefings, roadshows, webinars, customer days, vendor activities and third-party events.
- Manage the event lifecycle from concept, planning and logistics through to delivery, follow-up and reporting.
- Build lead generation activity that supports business priorities and drives qualified leads into the business.
- Work with Sales and Commercial teams to understand target audiences, propositions and pipeline needs by region.
- Coordinate event invitations, landing pages, email activity, social promotion and follow-up workflows with Digital and Studio teams.
- Ensure leads are captured accurately, tracked and handed to Sales with clear ownership and follow-up actions.
- Monitor event ROI, attendance, lead quality and pipeline influence, using insight to improve future activity.
Stakeholder, vendor and budget coordination
- Build strong relationships with European office teams, vendors and internal stakeholders to align activity with regional objectives.
- Support partner-funded plans and ensure activity is delivered within agreed budgets and timelines.
- Coordinate suppliers, venues, agencies, speakers, merchandise and event materials.
- Maintain accurate project plans, budgets, purchase orders, invoicing and post-event reporting.
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
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Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
DCC
- Demonstrate a strong awareness of and commitment to Ethics & Compliance and the DCC Group Code of Conduct.
Skills required
Background/experience
- Bachelor’s Degree (Business, Marketing, Events or related studies) or equivalent.
- Marketing, events or lead generation experience, preferably within IT Channel, B2B technology, distribution or agency environment.
- Proven experience coordinating events or campaigns from brief through to reporting.
- Experience working with sales teams to generate, capture and follow up leads.
- Experience managing suppliers, deadlines and budget tracking.
- European or multi-market marketing experience desirable.
Specific job skills
- Excellent organisation and project management skills.
- Strong communication and relationship building skills across different teams and countries.
- Confident coordinating multiple events and lead generation activities at the same time.
- Good understanding of event logistics, registration, attendee management and post-event follow-up.
- Ability to use CRM, marketing automation and reporting tools to manage leads and measure performance.
- Strong attention to detail and accurate budget/admin management.
- Ability to adapt to changing priorities and deliver in a fast-paced, results-oriented environment.
Competencies
- Communicates effectively.
- Collaborates.
- Customer focus.
- Drives results.
- Ensures accountability.
- Instils trust.
- Manages complexity.
- Plans and aligns.


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Required mindsets and behaviours
- Self-starter and driven to deliver measurable outcomes.
- Collaborative and comfortable working across European teams.
- Curious and proactive in identifying new ways to generate leads.
- Highly organised with a strong ownership mindset.
- Commercially minded and focused on activity that supports pipeline.
Key decision rights
- Event plans and logistics within agreed budget and parameters.
- Lead generation activity coordination and delivery timelines.
- Supplier, venue and agency recommendations and day-to-day management.
- Event registration, communications and follow-up process.
- Escalation of budget, compliance or delivery risks.
Reporting lines / interfaces / cross-department
- Reporting to: Head of Marketing / Marketing Manager.
- Direct reports: 0.
- Cross department: Studio, Digital, Finance, Sales, Commercial, PR & Media, Web, European Office teams and Vendor Marketing.
Location
- Office: Basingstoke, home based or based at a European Hammer office as agreed.
- Travel required to European offices, events, customer/vendor meetings and project locations.
Accountability metrics
- Event registration, attendance and engagement targets.
- Qualified leads generated and lead follow-up SLAs.
- Event/campaign performance and ROI.
- Pipeline influenced / GP contribution where measurable.
- Budget accuracy and delivery deadlines.
- Stakeholder and vendor satisfaction.
Values and Behaviours
- Customer centric.
- Do the right thing.
- Every voice heard.
- Make things simpler, better, faster.
- Test & learn.
- Own it.
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