GlobalData Plc
Event Marketing Manager
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Event Marketing Manager
Job Title
Location & Type
Location: London Type: Hybrid
Who We Are…
GlobalData Healthcare is the leading intelligence provider for Pharma, Biotech and Medical Device companies, empowering them to:
- Decode markets
- Outmanoeuvre competitors
- Reach more customers
We’re at an exciting growth phase: recently extracted from GlobalData with transformational investment and bold new goals.
About Arena…
Arena International Events Group is GlobalData’s specialist event and intelligence hub, dedicated to the clinical trials industry. Each year, we deliver 25 world-class events across Europe, the US, and APAC, uniting:
- Clinical trial leaders from pharma, biotech, and CROs
- Experts exchanging knowledge, solving challenges, and building partnerships
Our flagship portfolios, Outsourcing in Clinical Trials (OCT) and Clinical Trial Supply (CTS), are the industry’s leading curated series—targeting senior decision-makers in hubs like: London, Boston, Munich, Singapore, and beyond.
The Role…
This is a high-ownership campaign-driven role—for someone who wants to shape strategy, not just execute tasks. You’ll manage end-to-end marketing for Arena’s event portfolio across three regions, executing campaigns that:
- Drive delegate registrations
- Secure commercial sponsorship
- Ensure 25 successful events per year
Collaborating with Sales, Production, and Delegate teams, you’ll coordinate activities globally while representing the brand at senior clinical trial gatherings.
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Ideal profile? A self-starter who thrives in ambiguity, able to: ✅ Own complex plans ✅ Set priorities independently ✅ Adapt quickly across multi-market timelines
Key Responsibilities
1. Campaign Planning & Execution
✔ Own the campaign strategy for 25 events/year across EU, US, APAC ✔ Build multi-channel campaigns (email, LinkedIn ads, press releases, editorial) ✔ Tailor messaging to audience personas (clinical ops leaders, supply chain, CROs, vendors) ✔ Coordinate sequencing with Marketing, Sales, and Production
2. Lead Generation & Commercial Support
✔ Drive registrations and sponsorships via targeted campaigns ✔ Align campaigns with Sales pipeline goals and account-level targets ✔ Manage HubSpot workflows and campaign segmentation ✔ Track & report metrics for data-driven optimization
3. Content & Messaging
✔ Develop compelling event copy aligned with Arena’s value proposition ✔ Produce LinkedIn insights that drive engagement ✔ Brief and collaborate with design, PR & editorial teams ✔ Maintain brand consistency across all channels
4. On-Site & Cross-Functional Support
✔ Attend events (UK, US, APAC) to support on-site activations ✔ Serve as the marketing liaisance to Production, Sales, and suppliers ✔ Feed post-event insights back into future campaigns
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Essential Requirements
✅ 3+ years in B2B marketing, with campaign ownership experience ✅ Proven track record in event marketing (registrations, sponsorships) ✅ HubSpot proficiency or equivalent marketing automation skills ✅ Ability to manage multi-channel/multi-market campaigns concurrently ✅ Strong written communication (emails, LinkedIn, web) ✅ Self-direction—prioritization and deadline management without constant supervision ✅ Data-driven approach to interpreting metrics for stakeholders
Desirable Skills
🔹 Life Sciences/Pharma/Healthcare B2B experience 🔹 Familiarity with clinical trials, CROs, or regulated environments 🔹 Experience with paid LinkedIn advertising 🔹 Collaborative experience across Sales, Production, Delegate teams 🔹 Comfort presenting campaign performance to senior leadership
Benefits
GlobalData Healthcare offers a rewarding career with additional benefits covering:
- Health
- Finances
- Fitness
- Travel
- Tech
Explore roles and perks by visiting careers.globaldata.com.
Diversity & Inclusion
We are an Equal Opportunity Employer committed to fostering: 🌍 Supportive, inclusive environments 🌍 Equality regardless of gender, age, disability, religion, belief, sexual orientation 🌍 No adverse treatment based on marital status, race, or disadvantage from standard policies.
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