IRIS Software Group
Event Marketing Specialist
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Role overview
Events is one of our highest-performing demand-generation channels, and this role sits at its centre. The Events Specialist is responsible for planning, managing, and delivering the full events programme for IRIS Education across both the UK State and Independent and International (I&I) school markets. This includes in-person conferences, trade shows, roundtables, and digital events such as webinars and virtual summits.
The role requires strong coordination with our Demand Generation Specialists across the UK State and Independent & International school markets to ensure events connect clearly with pipeline and campaign activity. The I&I market includes global event delivery, adding international scope to the workload.
This is a busy, end-to-end events role covering strategy, logistics, speaker and content management, and post-event analysis. The successful candidate will be comfortable managing several events simultaneously, often at different stages of planning, and will bring the commercial focus and organisational rigour to keep everything on track across two distinct market segments.
Key responsibilities
Event planning and logistics
- Own the annual events calendar for IRIS Education, covering UK State and I&I markets.
- Manage end-to-end event logistics including venue sourcing and contracting, supplier management, AV requirements, catering, travel, marketing collateral, banners, merchandise and on-site delivery.
- Lead planning and execution for in-person events including trade shows, exhibitions, customer conferences, and roundtables.
- Oversee virtual and hybrid event delivery, working closely with the Demand Generation Specialists to align to campaign activity.
- Maintain event budgets, track spend, and report on cost per event and return on investment.
- Build and manage event timelines and project plans, ensuring all stakeholders meet agreed deadlines.
- Co-ordinate with external agencies on graphic design for banners, marketing collateral and sourcing, ordering and delivery of merchandise.
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Global event coordination (I&I)
- Plan and deliver international events for the Independent and International schools market, coordinating with the team and regional stakeholders.
- Manage logistics for events across multiple time zones and geographies, adapting event formats to local audience requirements where necessary.
- Build relationships with international venue partners, agencies, and event bodies relevant to the independent and international schools sector.
Speaker selection and content
- Lead speaker identification, outreach, and coordination for all owned events, including customer, partner, and third-party speakers.
- Work with the Content Editor and product marketing to develop session proposals, run-of-show documents, and speaker briefing packs.
- Ensure event content is aligned to key messaging and audience priorities for each market.
- Support the creation of event-specific marketing collateral, working with the wider team on assets such as landing pages, email campaigns, and promotional materials.
Digital events
- Manage the end-to-end delivery of webinars, virtual roundtables, and online product sessions.
- Work closely with Demand Generation Specialists to integrate digital events into broader campaign plans, ensuring strong registration pipelines and post-event follow-up.
- Own the technical set-up and delivery of digital events, including platform management (e.g. Teams, ON24, or equivalent), attendee communications, and on-day facilitation.
- Provide post-event data and analysis to support demand generation reporting and attribution.
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Stakeholder and relationship management
- Act as the primary point of contact for event sponsors, partners, and third-party organisers.
- Brief internal stakeholders ahead of events and provide post-event debrief reports covering attendance, pipeline influence, and key learnings.
- Collaborate with the Customer Marketing Executive to develop event strategies that support retention and customer engagement.
Skills and experience
Essential
- Proven experience in an events management or marketing events role, ideally within B2B technology or SaaS.
- Track record of managing events end-to-end, from planning through to post-event analysis.
- Experience coordinating international or multi-region events.
- Strong project management skills, with the ability to manage multiple events simultaneously and to tight deadlines.
- Experience managing event budgets and demonstrating ROI.
- Excellent stakeholder management and communication skills.
- Comfortable working with marketing automation and CRM platforms (Hubspot/Marketo and Salesforce experience is an advantage).
- Familiarity with digital event platforms and virtual event delivery.
Desirable
- Experience in the education technology sector or events targeting the state or independent schools market.
- Understanding of demand generation principles and how events fit within a broader campaign strategy.
Please note:
We occasionally close vacancies early in the event that we receive a high volume of applications. Therefore we recommend you apply as soon as possible.
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