Smart Group Ltd
EVENT SALES MANAGER
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Overview
Following the announcement of a joint venture between Broadwick and Smart Group to develop an exciting new catering brand, we are recruiting for an Event Sales Manager to join the team ahead of our September 2026 launch. The brand name and identity will be revealed in July 2026.
The new business will operate as the exclusive food and beverage partner across Broadwick’s London portfolio, spanning venues including 26 Leake Street, Banking Hall, Broadwick Studio, Control Room A, Drumsheds, Exhibition White City, Landing Canary Wharf, Landing Forty Two, Magazine London, OXO2, The Pelligon, and Troxy — a portfolio that hosts more than 2,500 events annually.
The Event Sales Manager will be a key member of the commercial team, taking ownership of a portfolio of venues and responsible for converting enquiries, managing client relationships, and overseeing the planning of events through to completion. This is a hands-on, sales-led role with a strong focus on revenue generation, account management, and delivering an outstanding client experience.
This is a rare opportunity to join a brand-new business at the very start, helping to shape how it goes to market and set the standard for client experience from day one.
Key Responsibilities
Sales & Revenue Generation
- Drive revenue growth through the successful conversion of enquiries and proactive business development activities.
- Take ownership of the sales pipeline by maintaining accurate and up-to-date records of opportunities, conversion rates, and client interactions within the CRM system.
- Contribute to regular sales reporting, ensuring clear visibility of pipeline performance, activity levels, and business results.
- Manage enquiries proactively from initial contact through to confirmation, converting them into profitable and successfully delivered events.
Business Development, Key Client & Venue Accounts Management
- Identify and develop new business opportunities across the corporate, brand, and cultural sectors.
- Build, nurture, and maintain strong relationships with venues, agencies, partners, and key clients to generate repeat business and long-term partnerships.
- Lead and support client pitches, proposals, and strategic business opportunities.
- Manage a portfolio of client accounts across Broadwick venues and partner locations, delivering exceptional account management and fostering lasting relationships.
- Collaborate closely with venue and operational teams to maximize sales opportunities, develop competitive proposals, and represent Broadwick Hospitality professionally and confidently.
- Ensure consistent brand representation across all client communications and proposals.
- Facilitate a seamless transition between the sales and event planning stages, keeping clients informed and confident throughout the process.
- Develop compelling proposals and event concepts by translating client briefs into creative, practical, and commercially viable solutions.
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Client Journey & Planning
Although primarily a sales-focused role, approximately one-third of events will require end-to-end planning and onsite delivery support in collaboration with the operations team.
Responsibilities Include
- Manage the full client journey from initial enquiry through to event completion, delivering exceptional communication and service at every stage.
- Produce accurate event documentation, including event sheets, schedules, operational briefs, and timelines.
- Ensure all client requirements are captured and communicated effectively, including guest experience, event timings, staffing, logistics, and special requests.
- Liaise with the kitchen team to develop menus that align with the client’s brief, budget, and event objectives.
- Act as the primary client contact onsite where required, providing reassurance, resolving issues promptly, and ensuring events are delivered to the highest standard.
- Ensure all dietary requirements and allergen information are accurately documented and communicated to relevant teams.
- Coordinate and oversee client tastings where applicable, ensuring expectations are met and feedback is incorporated.
- Manage the planning process in a structured and methodical manner, confirming all event details accurately and well in advance of delivery.
- Provide a comprehensive and detailed handover to the operations team, ensuring all information is communicated clearly to support the smooth and successful execution of each event.
CRM, Data and Reporting
- Keep the CRM system accurate and up to date, ensuring all enquiries, proposals, and client activity are logged consistently.
- Provide regular updates on your pipeline and performance to support the wider team’s reporting and forecasting.
- Ensure Finance has the information required for each confirmed event, including final numbers, revenue, and any changes to scope.
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Key Skills & Experience
- Experience in a sales or commercial role within catering, hospitality, or events.
- Comfortable managing the full client journey from enquiry through to event delivery, including planning and on-site presence.
- Strong track record of driving revenue and hitting targets.
- Confident working independently and managing your own workload across multiple events and clients simultaneously.
- Good commercial understanding including pricing and margins.
- Strong client relationship and stakeholder management skills.
- Highly organized with strong attention to detail.
PERSONAL ATTRIBUTES
- Commercially driven with a strong sense of ownership.
- Confident and credible, with the ability to influence at all levels.
- Collaborative and solutions focused.
- Calm under pressure with strong decision-making ability.
- Detail-oriented with a commitment to quality.
- Excited by the opportunity to be part of a new and growing business, and motivated to make a real contribution from day one.
Benefits
Benefits
At Smart Group, our people are at the heart of everything we do. We are committed to fostering a positive, supportive, and rewarding work environment, and that includes offering a fantastic range of benefits:
- Quarterly performance-related bonus.
- Access to Medicash health plan, including dental, optical, 24/7 mental health support helpline, and virtual wellbeing tools.
- Exclusive restaurant and bar discounts via the CODE app.
- Lunch served daily by our in-house chefs.
- Starting holiday allowance of 25 days (plus bank holidays), increasing with length of service.
- Free on-site parking at our Deptford Head Office and Unit 18–19 premises.
- Incentive trips for high-performing employees – this year the team went to New York.
- Cycle to work scheme.
- Recommend a friend scheme – earn up to £1,000 when recommending a friend to work with us.
- Regular social events throughout the year.
- Two complimentary event tickets per year and discounted tickets for friends and family.
- Enhanced maternity and paternity leave and pay (subject to length of service).
- Interest-free travel loan.
- One paid volunteer day each year.
How To Apply
Please submit your CV and a short summary of your relevant experience to talent@smartgroupltd.co.uk
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