Eataly
Events and Partnerships Specialist
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Events and Partnerships Specialist
Events & Partnerships Specialist – Eataly London
About the Role
Located in the heart of the City, Eataly London is a dynamic, multi-outlet operation combining retail, restaurants, bars, and experiential departments, delivering an unparalleled guest experience. This role is pivotal in fulfilling Eataly’s mission—sharing Italy’s rich flavours, traditions, principles of sustainability, biodiversity, and excellence—while fostering a vibrant community.
Founded in 2007, Eataly has expanded globally, operating in 14 countries across 3 continents. Each store embraces the core ethos: Eat, Shop, and Learn.
Location: London, EC2M 3YD – On-site Contract: Permanent, with core Monday-Friday hours and the occasional shift in evenings, weekends, or holidays.
The Events & Partnerships Specialist will be responsible for strategic experiential activity development, commercial performance execution, and store-wide initiatives—driving footfall, revenue growth, and brand positioning through immersive experiences, partnerships, and community engagement.
Duties & Responsibilities
Events & Cooking School (B2C Operations)
- Manage B2C inquiry, cancellations, and booking coordination – from initial contact to delivery – in alignment with operations teams.
- Oversee public classes and consumer experiences at La Scuola B2C (Italy’s premier cooking school).
- Provide support to Sales & Events Specialist for B2B engagements, particularly during peak periods.
- Ensure smooth execution of enrolment processes, allocations, and customer engagement.
Commercial Growth & Footfall – Partnerships & Catering
- Drive footfall with experiential partnerships, B2B client relations, and new revenue streams.
- Identify and nurture opportunities with external collaborators (e.g., food brands, suppliers, chefs).
- Expand the catering business – build relationships, scout new contracts, and cultivate niche markets.
- Facilitate VIP store tours, collaboration meetings, and introductory sessions for prospective partners.
- Collaborate with Digital Specialist to enhance online visibility and attract guest chefs & brand collaborations.
- Assist with drafting partnership agreements and ensure compliance with internal approval processes and brand guidelines.
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Store-Wide Festivals & Experiential Activations
- Manage high-impact festival activations and seasonal events across the store.
- Align with Marketing and Operations to conceptualise and execute food focus weeks, wine events and seasonal promotions.
- Work with suppliers and brand partners to curate in-store experiences and sales drivers (e.g. truffle tastings, farmer’s markets, seasonal theming).
- Ensure logistical feasibility, including staffing, production capacity, and inventory planning.
- Orchestrate pre- and post-event debriefs to capture feedback and improve future engagements.
- Uphold brand standards, food safety & health & safety compliance and internal legal policies.
Reporting & Financial Accountability
- Analyse sales trends, cost effectiveness, and conversion metrics across events, catering, and festivals.
- Provide detailed forecasting, financial projections, and ROI reporting to the Marketing Manager and Director of Store Operations.
- Create insightful reports highlighting operational performance and actionable improvements.
- Authorise and monitor event & festival budgets within agreed parameters.
- Continuously optimise profitable partnerships, reducing costs while maximising output.
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Team Collaboration & Operational Support
- Support Sales & Events Specialist and other staff when needed.
- Cross-department coverage during peak periods or staff shortages.
- Represent Eataly at external trade shows and conventions.
- Act as a creative collaborator, facilitating interdepartmental cooperation for meaningful guest experiences.
Requirements
✅ Minimum 2 years of experience in events, hospitality, marketing or retail environments. ✅ Proven experience in cooking schools, premier cooking experiences, and consumer-facing partnerships. ✅ Strong commercial mindset with a track record of driving revenue growth. ✅ Exceptional organisational, project management and time management skills. ✅ Guest-first mindset with a passion for Italian culture, cuisine, and hospitality. ✅ Flexibility to work on-site with a variable schedule, including evenings, weekends, and public holidays. ✅ Fluent written and verbal English (Italian language skills preferred). ✅ Proficient with Microsoft Suite (Excel for data analysis and reporting). ✅ Right to work in the UK.
About Eataly
Eataly is committed to creating an inclusive and diverse workplace. We prioritise brilliance, talent, integrity and cohesion to “Eat Better, Live Better”. All employment decisions are based on skills, qualifications and business needs.
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