A&O Shearman
Events & Event Technology Manager
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Events & Event Technology Manager
Marketing team - London
The business development, marketing, and communications team is integral to setting and achieving the firm's global client strategy. This includes guiding partners and associates in their pursuit of becoming clients' trusted advisers, building and maintaining long-lasting, deep institutional client relationships, winning new clients, increasing the visibility of the firm globally, and positioning the firm as the thought leader and most advanced law firm among the global elite law firms.
The function works as one team across the globe, with very close collaboration between the central groups (such as communications) and professionals working in local offices, practice groups, sectors, and clients.
The Central Events Team is a medium-sized team of events professionals based in A&O Shearman's London office. The team delivers an end-to-end event management solution for A&O Shearman's client and internal events. Individuals have in-depth involvement in the identification and planning phases for event marketing activities. The team makes recommendations, implements best practice globally, and provides outstanding event marketing support to the business's client relationship programme. The team is responsible for a variety of strategic events, ranging from creative London-based dinners and drinks receptions to training-based global offsites and content-rich conferences.
What you will do
The Events and Event Technology Manager is responsible for delivering market-leading events that support the firm's strategic objectives, enhance client relationships and strengthen the firm's global brand. With an approximate 70/30 balance between event delivery and event technology, reflecting the integrated nature of the role.
Acting as a trusted business partner, the role sits at the intersection of event delivery, attendee experience, technology platforms, and data insight. It combines strong operational delivery with technical expertise, ensuring events are scalable, innovative, and consistently delivered to a high standard across all regions.
The role has a significant focus on event technology and will take ownership of the firm's event technology ecosystem. This includes ensuring platforms, integrations and workflows are effectively utilised, continuously improved, and aligned to global standards. The role will also drive a more data-led approach to events, ensuring insight and reporting are used to demonstrate value and inform future strategy.
The role defines and drives the event technology roadmap and operating model, ensuring platforms are integrated, scalable and aligned to firmwide systems and objectives.
Success in this role will be defined by the delivery of high-impact, consistently executed events underpinned by scalable technology, robust data insight and demonstrable contribution to client engagement and firm priorities.
Role & Responsibilities
Event Delivery (70% of time)
- Lead the planning and delivery of internal and client-facing events in the UK and globally, from initial brief through to execution and post-event analysis (typically 100-500+ attendees).
- Partner with stakeholders across practice groups and offices to design and deliver high-quality, strategically aligned events.
- Provide expert guidance on event value, format and delivery, ensuring alignment with business objectives.
- Develop creative and innovative event concepts that differentiate the firm in the market.
- Manage all aspects of event execution including production, logistics, supplier management, contracting and delegate experience.
- Ensure the firm's brand, values and reputation are upheld across all events.
Event Technology and Attendee Experience
- Act as the global owner of event technology platforms, including registration systems, event websites, mobile apps, project management systems, internal intranet sites and virtual/hybrid delivery tools.
- Support the design and optimization of end-to-end attendee journeys (invitation, registration, engagement and follow-up), ensuring a seamless and high-quality user experience.
- Provide strategic advice on technology solutions, balancing user experience, efficiency, compliance and cost.
- Manage relationships with event technology suppliers and platforms, ensuring performance, quality and consistency.
- Act as the escalation point for technical issues and provide oversight across all technology-enabled event delivery.
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Data, Reporting and Commercial Insight - Supporting Global Head
- Own attendee data management, ensuring accuracy, consistency and compliance across all event activity.
- Develop and deliver meaningful reporting and analysis, including attendance, engagement metrics, feedback and ROI.
- Work closely with CRM, marketing and business development teams to ensure effective integration of event data and support client follow-up, targeting and pipeline development.
- Use data and insight to inform decision-making, improve event performance and demonstrate the commercial impact of events.
Process, Governance and Global Standards
- Define and implement event tech best practice processes, supporting on compiling of templates and workflows across the events function.
- Use event technology and AI to support Global Head of Events to drive consistency and quality across local and global event delivery, ensuring alignment with firm standards and expectations.
- Attend industry conferences and events to continuously monitor industry trends to identify opportunities to streamline processes and improve scalability across different event types and regions.
Technology, Innovation and Continuous Improvement
- Lead the ongoing development and optimisation of the firm's event technology ecosystem.
- Drive adoption and best practice use of core platforms (including Monday.com and Eventogy) across the global events team.
- Identify and pilot new tools, technologies and formats to enhance event delivery and attendee experience.
- Leverage AI and automation tools (including Copilot) to improve efficiency across planning, communications and reporting.
- Actively horizon scan the market to identify emerging trends, technologies and opportunities, translating insights into scalable improvements across the global events function.
Team Leadership and Development
- Provide line management, support and development for junior team members (typically 1-2 direct reports).
- Build capability across the team in both event delivery and technology usage.
- Promote a culture of collaboration, continuous improvement and high performance.
- Act as a role model for best practice, professionalism and client service within the team.
What you will have
Event Technology, Data & AI
- Owning and leading the firm's event technology program that sit within the events function, including the strategy, roadmap, standards and delivery.
- Strong hands-on experience with event technology platforms, including registration systems, apps and virtual/hybrid tools.
- Strong understanding of systems integration across event platforms, CRM and marketing tools, ensuring seamless data flow and maximising the commercial value of event activity.
- Practical experience using AI tools to support event planning, content personalisation, reporting and process automation.
- Experience working with CRM systems and understanding how event data supports business development, client engagement and ROI reporting.
- Confident in developing virtual platforms and app technology with suppliers and internal stakeholders.
- Knowledge of virtual event technology and delivery platforms.
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Experience & Domain Knowledge
- Experienced UK and Global event professional with at least four years at manager level or equivalent.
- Relevant experience in all areas of event marketing at an equivalent manager level within an in-house professional services or client-focused corporate agency environment.
- Excellent London and Global venue knowledge preferred.
Event Strategy & Delivery
- Act as a trusted advisor to partners and senior stakeholders, influencing approach, format and delivery of strategic events.
- Committed to demonstrating the strategic value of event marketing.
- Meticulous attention to detail with an exceptional standard of delivery and service.
- Excellent project management skills - communicating actions, progress, and concerns promptly and regularly.
- Thrives on deadlines with an ability to flex agreed processes appropriately to meet tight time frames.
Core Professional Skills
- Exceptional organisational, verbal, and written communication skills, with solid problem-solving ability.
- Strong interpersonal and influencing skills to ensure buy-in.
- Strong commerciality, negotiation skills, and sound judgement.
Behaviours & Mindset
- Resilient and comfortable with limited resources, always remaining calm under pressure.
- Displays a passionate, confident, determined, friendly, and approachable outlook.
- Encourages knowledge-sharing approaches and actively seeks, and learns from, others' perspectives.
- A critical thinker who challenges established thinking and processes, continually learning and seeking new ideas.
- Embraces change and communicates change effectively.
- Willingness to work additional hours when required (e.g., breakfast seminars and dinners).
- Willingness to travel overseas for work as and when required (approximately 30% of this role will involve global travel).
- Strong knowledge of Microsoft Word, Excel, and Outlook, and experience of using events management software (e.g., Monday.com, Eventogy, Vuture, Dynamics, AI systems etc.) and virtual event technology platforms (e.g., MS Teams, Zoom, WebEx, etc.).
- A passion for connecting event technology to event delivery in a way that meaningfully improves experience, insight and efficiency.
- Actively horizon‑scans to ensure the global events function remains market‑leading in event innovation, competitor awareness and emerging technology.
- Proactively challenges established ways of working, identifying opportunities to streamline processes, improve consistency and introduce smarter, more scalable solutions.
- Tests and pilots new formats, tools or approaches where appropriate, balancing innovation with risk, governance and brand standards.
- Comfortable working with ambiguity, applying judgement to new or evolving technologies and adapting solutions for different audiences and regions.
Should you require additional support at any stage of the recruitment process due to a disability or a health condition, please do not hesitate to contact a member of our recruitment team who will work with you to provide any adjustments as required.
We are an equal opportunities recruiter and do not discriminate on the basis of race, colour, sex, religion, sexual orientation, national origin, disability, or any other protected characteristic.
We recognise that our people are our most valuable asset, which is reflected in the wide range of benefits that are available to our employees. Some of these benefits include: our occupational pension scheme, group income protection cover, private medical insurance, mental health resources and free apps, health and wellbeing services encompassing an onsite gym, wellbeing centre and GP service, emergency back-up care
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