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Events Marketing Manager, LIPTON MEDIA
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Events Marketing Manager, LIPTON MEDIA
Events Marketing Manager
£40,000 - £45,000 Base + Bonus Hybrid – London
About the Company
Leading media events business seeks a highly accomplished Events Marketing Manager to join their fast-growing events team working across a portfolio of high-growth b2b events.
As Marketing Manager, you will have full responsibility for creating and executing innovative, international marketing plans, deploying both online and offline direct marketing tactics.
You will focus on demand generation, driving leads along the sales funnel and collaborating with the Marketing Director, Managing Director and Delegates Sales team to ensure alignment with key areas of attendee marketing across the industry. Opportunity exists to manage junior team members.
Key Responsibilities
- Formulate and execute targeted attendee marketing strategies with a goal to drive scale in premium and free visitor registrations while delivering attentive participation for the show
- Establish strong working relationships with exhibitor clients to shape and extend marketing campaigns
- Build mutually beneficial partnerships with associations and publications to boost visitor attendance
- Employ full online marketing channels—social media, SEO, and PPC) for demand capture
- Kill two birds with one stone by advancing customer advocacy with tailored marketing communications strategies whilst staying aligned with the commercial demands
- Prepare promotional copy and collateral for internal and external team/client use
- Hit profit targets and meet registration numbers, all while managing the event marketing budget efficiently
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Profile of Experience
- 2+ years of experience in event marketing is preferred, ideally gained within the industry’s exhibition sector
- Proven commercial acumen—driven by lead generation and footfall conversion with quantifiable ROI
- Minimum digital marketing know-how including (SEO & SEM, social media strategies)
- Ability to communicate clearly and persuasively orally and in writing
- Naturally creative, analytical, detail-oriented and problem-solving
- Thrives independently under tight deadlines but autonomously produces impactful results
- Self-driven, result-oriented, with a forward-thinking approach
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About Lipton Media
Lipton Media is a dynamic media recruitment agency exclusively focused on media sales and creative hiring opportunities. We lead recruitment across:
- Media sales
- Digital media sales
- Print sales
- Exhibition sales
- Event sales
- Conference sales
- Outdoor sales
- Radio sales
- Marketing
- Conference production
- Editorial roles
Serving clients from startups to FTSE 100 & 250 enterprises, we partner with professionals at every career stage, from university graduates entering sales to senior managers seeking fresh challenges.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
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