WillU Group
Executive Assistant & Office Manager

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Join WillU Group as an Executive Assistant & Office Manager
WillU Group is looking for a highly organised, proactive and commercially aware Personal Assistant, Office Manager to support senior leadership, improve internal efficiency and help deliver a best-in-class experience for clients, colleagues and guests.
About WillU
WillU Group is a rapidly growing financial services business built to simplify and consolidate how businesses and individuals access financial services. Our services include business insurance, protection and life insurance, private medical insurance, workplace pensions, employee benefits, foreign exchange, and wealth and investment management. Our ambition is to become the most trusted financial services partner for SMEs, business owners and high-net-worth individuals across the UK.
The opportunity
This is not a traditional PA role. The successful candidate will become the operational glue that connects senior leadership, sales teams, marketing, events, office operations and external partners. You will remove administrative burden from directors, improve internal organisation and help ensure every WillU interaction feels professional, efficient and memorable. This is an ideal opportunity for someone who enjoys variety, takes ownership and wants to play an influential role in a fast-growing business.
Role overview
- Job title: Executive Assistant & Office Manager
- Location: Hybrid, including the WillU office and event venues
- Reporting to: CEO or Operations Director
- Salary: £30,000 to £45,000 per annum, depending on experience (pro rata)
- Hours: Part-time – 3 days a week
Provide high-quality executive and personal assistant support to senior leaders.
- Manage diaries, meetings, travel, logistics, actions and follow-ups proactively.
- Help coordinate WillU’s growing events programme, including padel networking events, client hospitality, charity initiatives and business networking functions.
- Oversee smooth day-to-day office operations and help create a professional, welcoming environment.
- Support people, culture, recruitment coordination, onboarding and company-wide communication where required.
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Key responsibilities
- Executive and PA support: Manage Co-CEO diaries, coordinate internal and external meetings, protect leadership time, prepare meeting documents, arrange travel and logistics, and ensure follow-ups are tracked and completed.
- Business administration: Draft correspondence and communications, support board and leadership meetings, circulate actions, maintain key business documents and track completion of actions across the business.
- Sales and partnership support: Coordinate introductions and meetings, assist with prospect follow-up, manage event invitation lists, track opportunities and support strategic partnerships and introducer relationships.
- Event support: Help scale WillU’s event programme, including national padel networking events, business breakfasts, round tables, partner events, client hospitality, industry networking functions, charity initiatives and community events. Coordinate venue liaison, guest management, invitation tracking, attendance management, sponsor coordination, merchandise, branding, catering, photography, videography, event-day logistics and post-event follow-up.
- Office management: Ensure the smooth day-to-day running of the office, manage suppliers and service providers, oversee ordering and procurement, manage meeting rooms and support visitor experience.
- Team culture: Organise team lunches, breakfasts, quarterly team days, company celebrations and wellbeing initiatives, helping maintain a high-performance but enjoyable culture.
- HR support: Support recruitment coordination, schedule interviews and assist with onboarding and offboarding.
Experience required
- Previous experience as a Personal Assistant, Executive Assistant, Office Manager or similar operational support role.
- Excellent organisational skills with exceptional attention to detail.
- Strong communication skills and a professional, confident manner.
- Ability to manage multiple priorities and projects simultaneously without losing focus on quality.
- Strong Microsoft Office skills.
- Highly desirable but not essential: financial services experience, CRM experience such as Monday.com or HubSpot, corporate networking event experience such as coordinating events, managing guests, suppliers and logistics, and experience working in a fast-growing business.


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What success looks like
- Directors spend significantly less time on administration and more time on growth, clients and leadership.
- Events are delivered professionally without leadership needing to manage the logistics.
- Diary management becomes proactive, organised and commercially focused.
- The office runs smoothly and creates a consistently professional experience for colleagues, clients, partners and guests.
- Client and prospect events become a scalable growth channel for the business.
- Internal communication improves and team satisfaction remains high as WillU continues to grow.
Personal attributes
We’re looking for someone highly organised, proactive, resourceful and calm under pressure. You will be professional, personable, commercially aware and solutions-focused, with the confidence to deal with senior stakeholders and the ability to take ownership without constant supervision.
Why this role exists
As WillU continues to scale nationally through its sales teams, partnerships and event strategy, director time is becoming increasingly valuable. This role exists to enable leadership to focus on revenue growth, strategic relationships, major client opportunities and team leadership, while ensuring operational excellence behind the scenes.
This is expected to become one of the most influential support functions within the business. If you are someone who thrives on ownership, variety and making things happen, we would be delighted to hear from you.
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