WPP Media
Executive, Principal Insight & Research
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Executive, Principal Insight & Research
2112 - Executive, Principal Insight & Research
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships — all united by its pioneering agentic marketing platform, WPP Open — WPP helps clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, the collective brings the best platform, people, and partners together to create limitless opportunities for growth.
At WPP Media, the company believes in the power of its culture and team, which drives exceptional experiences for both clients and colleagues. The WPP Media and WPP shared core values are:
- Be Extraordinary by leading collectively to inspire transformational creativity.
- Create an Open environment by balancing client and team experiences through trust.
- Lead Optimistically by championing growth and mobilising the enterprise.
About EssenceMediacom: A Leading WPP Media Brand
EssenceMediacom is a dynamic media agency at the intersection of analytics, insights, data, and technology. It focuses on maximising the potential of media and creative to drive breakthroughs for the world’s leading brands. The agency helps brands navigate the modern marketing landscape, unravelling the challenges to deliver impactful consumer engagement. Their expertise lies in being designed for the new communications economy — built on data and technology, prioritising both human insight and algorithmic precision, embracing diverse perspectives, and committed to rigorous testing and learning at scale.
Role Summary And Impact
This position offers an exciting opportunity for someone passionate about media and interested in consumer behaviour to join EssenceMediacom’s Research and Insight team based at their Manchester campus.
As part of EssenceMediacom, the Research and Insight team acts as the voice of the consumer within the agency. They collate, curate, and share game-changing insights with both the agency’s global teams and clients across Manchester and Leeds. Their work is structured around four key activities:
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- Providing bespoke research solutions: Answering client questions through extensive qualitative and quantitative research using a range of methodologies.
- Integrating industry-leading insight tools with first-party digital data: Combining data sources for deeper, actionable audience understanding.
- Generating industry-leading thought leadership: Addressing pivotal questions while co-developing products that feed into media planning.
- Pushing the boundaries of impactful media and insight solutions, ensuring that EssenceMediacom remains second to no other agency in audience research.
Successful applicants will drive income opportunities, enhance research capabilities, and position EssenceMediacom as a leader in delivering industry-defining insights. Applications close on 9 June 2024 at 09:00 AM. Direct feedback will be provided to all candidates by Friday 12 June.
Role Responsibilities
- Developing and working alongside internal teams to address complex insight challenges.
- Addressing client-driven questions and enriching media planning using advanced insight tools (e.g., consumer trends, social listening, cultural intelligence).
- Designing and executing tailor-made research solutions (e.g., online quantitative surveys, focus groups, and online research communities) in collaboration with the Director, ensuring adherence to timelines, budgets, and quality standards via close client and supplier collaboration.
- Preparing high-caliber client reports by transforming complex datasets into impactful visual narratives.
- Co-authoring proactive research content and thought-leadership pieces for strategic PR and new business opportunities.
- Collaborating across EssenceMediacom offices and WPP entities to develop and implement new insight products.
- Leading initiatives in leveraging AI’s role in research evolution, identifying opportunities for applying emerging tools to enhance client value.
Skills And Experience
Essential Skills:
- Passion for consumer understanding and marketing with an unwavering commitment to effective communication across all channels.
- Experience with industry-standard insight tools such as Brandwatch, TGI, and YouGov Brand Index.
- Proficiency in web analytics and keyword search tools, including SimilarWeb, Google Keyword Planner, and Google Trends.
- Strong analytics mindset with ability to craft clear narratives from data.
- Creative talent for interpreting and presenting insights engagingly, highlighting meaningful consumer insights.
- Strong Microsoft Office skills, with proficiency in Excel/PowerPoint and an expertise in converting large datasets into compelling stories.
- Exceptional ability to manage multiple projects simultaneously, consistently delivering high-quality results.
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Core Behaviours:
- Confident, proactive communication style for interacting with clients.
- Independent thinking with initiative.
- Mature, charismatic interpersonal style tailored to diverse audiences.
- Demonstrated ability to blend research excellence and proactive leadership.
Beyond Technical Skills:
- Excellent attention to detail.
Life At WPP Media & Benefits
At WPP Media, the organisation champions media innovation and nurtures employees to achieve their best work. Employees benefit from:
- Access to a global professional network, fostering career growth, knowledge sharing, and victimisation of cutting-edge marketing and advertising principles.
- Rich employee engagement amid culture, with discretionary team wins, thought leadership sessions, and cultural celebrations.
- Comprehensive benefit package, including:
- Competitive medical coverage.
- Group retirement plans, vision and dental insurance.
- Generous paid time off.
- Discounted partner benefits.
- Scheduled mental health awareness programs.
- Hybrid work with a focus on three to four days in-office, enabling flexibility and intent surrounding flexibility needs (to be discussed during the interview process).
WPP Media remains committed to diversity, equality, and inclusion, valuing each candidate for their unique strengths and potential.
This is a UK-based position requiring participants to have legitimate work authorisation under British law.
For further information on data processing, please refer to the WPP Media Privacy Policy here.
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