Jellycat
Experiential Storytelling & Performance Consultant - Freelance
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Experiential Storytelling & Performance Consultant - Freelance
Freelance Experiential Storytelling & Performance Consultant
About Jellycat
For a quarter of a century, the Jellycat family have brought joy, wonder, and playful fun to people of all ages across the globe. Known for their utterly original design and deep emotional connection, Jellycat toys are among the most loved and collected of their kind. Whether it’s their whimsical expressions, deliciously soft fabrics, or the way they elegantly sit in your hand—each toy carries something magical and unmistakable.
Role Overview
We are seeking a freelance creative specialist to help shape and deliver immersive customer experiences across our experiential retail projects.
This role is ideal for someone with a background in theatre, themed entertainment, immersive experiences, live events, visitor attractions, or performance-based storytelling. You will collaborate with our team to develop:
- Creative concepts
- Customer journeys
- Scripts and character interactions
- Training programmes
Your mission: transform retail environments into memorable, emotionally engaging experiences—blending storytelling with practical delivery to ensure both human connection and operational effectiveness.
Key Responsibilities
Experience & Story Development
- Develop narratives, story worlds, customer journeys, and interaction frameworks for experiential retail activations.
- Write scripts, scene structures, dialogue, and performance cues, including guest interaction guidelines.
- Design engaging moments that encourage participation, discovery, and emotional connection.
- Apply storytelling principles from:
- Theatre
- Immersive experiences
- Themed entertainment
- Retail environments
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Performance Design
- Design customer-facing interactions through performance and human engagement.
- Develop character concepts, behavioural guidelines, and performance approaches where applicable.
- Advise on:
- Pacing
- Audience flow
- Guest engagement
- Experiential design integration
- Collaborate with creative, brand/retail design, and production teams to ensure storytelling is seamless.
Training & Capability Building
- Design and deliver training programmes for:
- Brand ambassadors
- Retail teams
- Hosts
- Performers
- Coach teams in:
- Storytelling
- Guest interaction
- Improvisation
- Role-play
- Performance techniques
- Develop playbooks, scripts, and training materials for consistent delivery.
- Empower teams to deliver both scripted and spontaneous customer interactions with confidence.
Experience Delivery
- Support reharsals, workshops, pilot activations, and live events.
- Provide creative direction and performance feedback during implementation.
- Refine experiences based on:
- Customer feedback
- Observation
- Operational learnings
- Ensure experiences remain engaging, scalable, and repeatable.
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Ideal Background
We are particularly interested in candidates with experience in:
- Theatre, acting, directing, dramaturgy, or performance coaching
- Immersive theatre and interactive experiences
- Themed entertainment and attraction design
- Theme parks
- Location-based entertainment
- Museums, exhibitions, and visitor attractions
- Live events, festivals, experiential marketing
- Guest experience design and audience engagement
Skills & Qualities
- Exceptional storytelling and scriptwriting skills
- Strong understanding of audience psychology and engagement
- Experience coaching performers, hosts, or customer-facing teams
- Creative thinking paired with practical execution
- Strong facilitation and workshop leadership abilities
- Ability to translate brand objectives into memorable, human-centred experiences
- Comfortable collaborating in fast-moving project environments
What Success Looks Like
- Retail experiences that feel:
- Immersive
- Engaging
- Memorable
- Teams that confidently deliver experiences through performance and storytelling
- Customer interactions that generate:
- Emotional connection
- Advocacy
- Creative concepts that:
- Differentiate the brand
- Elevate the overall experience
- A repeatable framework for scaling experiential retail programmes across locations
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