VML
Experimentation Manager Contract
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Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first, award-winning work for blue-chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services, and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions, and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity, and deliver transformational growth. For more information, visit WPP.com.
We are seeking a highly organized, detail-oriented Experimentation Manager
to join us on a short-term contract from early August onwards. Your role will be to ensure the flawless execution and ongoing management of our client’s market-specific and regionally tailored, experimentation-led growth initiatives. Reporting directly to the Experimentation Lead, you will act as the crucial link between strategy and technical delivery. Your primary focus is the reliable ingestion, accurate dissemination, and diligent monitoring of experiments—ensuring they run efficiently, deliver trustworthy data, and are localized for target global markets.
What you’ll be doing:
1. Operational Execution of Global Experimentation Activities
- Roadmap Coordination: Execute, monitor, and coordinate day-to-day tactical operations for regional testing roadmaps, ensuring tests launch on schedule, in scope, and adapted for local market nuances.
- Project & Resource Management: Track timelines, dependencies, and resource allocations using project management tools (e.g., Jira, Asana). Create tickets and update statuses to ensure seamless test delivery.
- Performance Reporting: Generate and distribute clear performance reports and insights to the Experimentation Lead and stakeholders, providing clear breakdowns of regional performance and ROI.
- Stakeholder Communication: Maintain robust communication channels, providing proactive updates on experiment backlogs, deployment status, blockers, and regional performance variations.
2. Experimentation Implementation & Operations Support
- ELG Framework Adherence: Meticulously follow established Experimentation-Led Growth (ELG) methodologies, frameworks, and regional guidelines.
- Cross-Functional Collaboration: Partner with regional marketing, product, localization, and technical teams to configure, execute, and support the analysis of experiments.
- Infrastructure & Troubleshooting: Operate and troubleshoot the infrastructure for continuous testing, learning, and iteration, resolving regional deployment issues as they arise.
- Data Extraction: Extract and summarize raw data and key findings (including regional anomalies and successes) for the Experimentation Lead’s review.
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3. Technical Delivery & Platform Configuration
- Platform Configuration: Execute the technical setup and launch of experimentation programs using advanced experimentation platforms, analytics suites, and Customer Data Platforms (CDPs) for market-specific audience segmentation.
- Integration & Optimization: Configure integrated tech solutions to maximize testing velocity, accuracy, and regional market effectiveness.
- Technical Ticketing: Create and manage tickets for technical tasks, bug fixes, and data requests, particularly for regional deployments and localization.
What we want from you:
Execution & Project Coordination
- Project Delivery: Proven ability to manage and deliver multiple regional initiatives on time and in scope.
- PM Tools: Proficiency in project management tools (Jira, Asana, Trello) and methodologies (Agile/Waterfall), including dependency tracking and risk escalation.
- Process Discipline: Experience following and refining repeatable frameworks for experimentation setup, technical delivery, and reporting.
Data-Driven Support & Commercial Awareness
- Analytical Skills: Strong understanding of A/B testing principles and the ability to extract, compile, and interpret raw datasets to populate regional performance reports.
- Commercial Acumen: Understanding of how technical delivery and accurate experiment data translate into business value, ROI, and market-specific commercial outcomes.
- Reporting: Ability to translate complex data into clear, concise, and structured performance updates for diverse audiences.
Stakeholder Coordination & Communication
- Global Stakeholder Management: Excellent active listening and expectation management skills to act as a reliable point of contact for diverse global and regional stakeholders.
- Cross-Functional Collaboration: Proven success coordinating with product, engineering, marketing, data science, and localization teams to resolve issues and deliver experiments.
- Clear Articulation: Ability to clearly explain operational processes, technical requirements, and experiment statuses.
What we can offer you:
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritize your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.
Permanent only:
We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family-friendly policies, discounts with hundreds of retailers, and much more.
Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains, and Courage.
- Heart: We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
- Brains: We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
- Courage: We champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.
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How we use AI in the recruitment process:
To ensure more focused and engaging conversations, we leverage AI in our recruitment process exclusively for secure, objective note-taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome to request a transcript of these notes or opt out of this feature at any time. Opting out will not impact the outcome of the interview process.
AT VML Enterprise Solutions
Our Enterprise Solutions division houses strategic consultants, creative and technical architects, and skilled developers and operators that together help some of the world’s leading organizations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B, and social platforms. With over 4,200 experts in 55 operational centers across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.
We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell, and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools, and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.
As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.
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We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.
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