Export Marketing Manager, Warner Records (consultancy)

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans. Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises. WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent. Warner Records is home to some of the most ground-breaking and exciting artists in the world, including Dua Lipa, PinkPantheress, Chase & Status and Griff. We are an ambitious, close-knit team who are passionate about music, developing talent and breaking artists. At Warner Records, we are redefining international artist development. This consultancy role is designed to bridge local success with global phenomenon, maximising the cross-border reach of our music. Backed by visionary creative teams and world-class digital execution, you will champion our Shallow Catalogue on a global scale. We need a premier specialist to design the blueprints that keep our recent releases streaming, engaging new audiences, and scaling across international markets. Key Responsibilities ● Work closely with the Senior Director of Export to execute the Export strategy for the Warner Records UK domestic roster, collaborating with the domestic marketing team and regional and local marketing hubs globally. ● Execute international marketing strategies to drive brand awareness and revenue growth across export markets. ● Collaborate with export sales and logistics teams to align marketing efforts with distribution capabilities and timelines. ● Oversee digital and traditional marketing campaigns across multiple regions, including paid media, on-ground promotional opportunities, content, and viral marketing. ● Monitor performance metrics and ROI for export marketing initiatives, reporting insights to senior leadership. ● Develop Audience growth and 1PD acquisition strategies across all projects. Key Requirements Experience & Strategy ● Global Marketing Track Record: Proven experience driving multi-market/export campaigns, preferably in global consumer goods. ● Strategic Execution: Ability to design and execute tailored media and audience-growth strategies that align with regional brand positioning. ● Market Expansion: Experience launching and scaling brands in new and emerging international markets. Campaign & Financial Management ● Digital & Audience Growth: Hands-on experience with first-party data (1PD) acquisition, audience development, and viral marketing. ● Media Oversight: Ability to run, scrutinise, and optimise paid media and content campaigns. ● Budget & ROI: Proven success managing regional media budgets to ensure cost-effective spend and maximum ROI. Compliance, Data & Soft Skills ● Compliance & Nuance: Strong grasp of global market dynamics, cultural nuances, and regional marketing/export regulations. ● Data-Driven Mindset: Sharp analytical skills to interpret market data, monitor KPIs, and translate insights into actionable refinements. ● Stakeholder & Project Management: Exceptional communication and project management skills to collaborate seamlessly across sales, logistics, and external partners. As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands. Together, we are Warner Music Group: Independent Minds. Major Sound. Love this job and want to apply? Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter. Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG. Thanks for your interest in working for WMG. We love it here, and think you will, too. #LI-Hybrid WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law. Warner Music Group is all about our people. We are one global company made up of the most knowledgeable, passionate, and creative people in our business. It is the mission of every member of the WMG team around the world to create a nurturing environment for artists, songwriters, and fellow employees at every stage of their career. We strive to set WMG apart from the rest of the industry by embracing a philosophy of innovation that is part of our company's DNA. Consider a career at WMG and be a part of one of the biggest forces in music today.