Whitbread
F&B Commercial Strategy Manager
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Job Title: F&B Commercial Strategy Manager
Contract Type: Permanent
Office Based: Dunstable LU5
Hybrid Working: 3 days a week in the office
Are you a commercially driven strategist with a passion for turning insight into action? At Premier Inn, we're looking for an exceptional commercial leader to help shape the future of our Food & Beverage offering, driving growth, enhancing the guest experience and unlocking opportunities across every stage of the customer journey.
In this highly influential role, you'll be at the heart of developing and delivering the F&B commercial strategy, working across teams to identify new growth opportunities, optimise performance and ensure our products are positioned brilliantly wherever guests engage with us. From demand generation and digital channels to onsite conversion and operational delivery, your insights and recommendations will directly impact sales, guest appeal and business performance.
What You'll Be Doing
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- Shape and deliver the Premier Inn F&B commercial strategy, identifying growth opportunities across breakfast, dinner and drinks while using customer, market and commercial insights to drive long-term performance.
- Drive Food & Beverage sales throughout the guest journey, working with Digital, CRM and E-commerce teams to optimise proposition visibility, guest engagement and conversion across Premier Inn channels.
- Provide commercial insight and performance analysis, monitoring revenue trends, competitor activity and key performance drivers to inform strategic decisions, maximise sales and improve commercial outcomes.
- Collaborate with cross-functional teams, including F&B Product, Marketing, Operations and Commercial teams, to ensure propositions, pricing, messaging and guest experiences support business growth objectives.
- Identify and develop new commercial opportunities, supporting the creation and testing of innovative offers, promotional activity and guest-focused propositions, while providing flexible support across the wider F&B Finance team during key business priorities.
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Why You'll Love It Here
- Bonus up to 20%
- Up to 10% contributory pension
- Up to 60% off Premier Inn and Hub stays
What You'll Need
- Understanding of F&B commercial levers, guest behaviour and multi-channel performance drivers.
- Knowledge of digital and booking-journey mechanics, including how merchandising and UX influence F&B conversion.
- Experience partnering with digital, marketing, CRM or ecommerce teams to drive commercial outcomes.
- Experience working across a wide range of teams to deliver commercial outcomes
- Experience in commercial strategy, trading, category management or commercial finance in a multi-site or consumer-facing business.
- Strong Excel and modelling skills, able to work with large, unclear or incomplete data to support decision making.
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