Welcome Break
F&B Performance Manager
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
F&B Performance Manager
Location & Remuneration
Welcome Break Support Centre, Newport Pagnell, Milton Keynes, Buckinghamshire, MK16 9EZ Salary: up to £45,000 per annum plus bonus scheme, benefits, and discounts
About the Role
The F&B Performance Manager is a key role within our Hotels Commercial Team, responsible for driving revenue, profitability, and trading performance across Food & Beverage (F&B) and ancillary categories, including:
- Breakfast
- Other food
- Liquor
- Pizza
- Retail
The role offers hybrid working, with mandatory visits to our Newport Pagnell Support Centre and regular travel to hotel sites nationwide across the UK.
Reports to the Director of Commercial Strategy – Hotels and collaborates closely with Operations and wider commercial teams to leverage data and insights in driving performance across our hotel estate.
Key Responsibilities
Core Duties
- Track performance against budget, historical data, and targets for all F&B and ancillary categories
- Identify revenue and margin opportunities by site, channel, and product category
- Improve breakfast conversion, upsell performance, and optimise channel mix
- Support pricing strategies and promotional activities across:
- Food
- Liquor
- Pizza
- Retail
- Review and analyse GP%, product mix, wastage, and margin performance
- Develop clear reporting and trading insights to support weekly and monthly reviews
- Collaborate with Operations to translate insights into practical site-level actions
- Promote digital adoption via:
- QikServe platforms
- Kiosks
- Pre-arrival touchpoints
- Online channels
- Lead regular performance reviews and provide data-driven commercial recommendations
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Performance Metrics
Success will be measured by:
- Revenue growth in F&B and ancillary categories
- Improved conversion rates
- Boosted GP% and better product mix performance
- Clearer commercial actions per site and category
- Stronger adoption of digital upsell channels
- Enhanced visibility of performance across breakfast, food, liquor, pizza, and retail
Core Competencies & Requirements
Essential Skills & Experience
- Strong commercial, revenue, or trading performance management experience in:
- Hotels/business hospitality
- F&B or retail-led environments
- Deep understanding of F&B trading drivers, including:
- Sales and conversion optimisation
- Margin and product mix management
- Pricing and promotional strategies
- Advanced analytical skills to assess site, channel, and category performance data
- Cross-functional collaboration with Operations and Commercial teams to drive performance improvement
- Commercial acumen, balancing revenue growth, margin goals, and operational feasibility
- Proficiency in Microsoft Excel and advanced reporting capabilities
- Ability to compile weekly/monthly performance insights for reviews
- Adaptability to thrive in a fast-paced, multi-priority environment, with a focus on high-impact opportunities
- Full driving licence is mandatory
Operating Style & Behaviours
- Commercially minded, with a strong emphasis on revenue, margin, and return
- Data-driven, with curiosity to spot opportunities and influence decisions
- Action-oriented, translating analysis into tangible site-level improvements
- Confident influencer across Commercial and Operations functions
- Owner-drive with clear follow-through, ensuring accountability
- Collaborative and pragmatic, working effectively across teams
- Detail-oriented, excelling in reporting, tracking, and follow-up
- Results-focused with a proven success mindset
Get help with your application
Your very own career expert that helps elevate your application to the next level.
What You’ll Gain at Welcome Break
Competitive Benefits & Perks
- Flexible hybrid working
- Competitive salary with annual bonus scheme
- 25 days’ holiday (+ bonus days based on service)
- Employee discounts:
- 50% off on-site KFC, Burger King, Starbucks & Pizza Express
- My Welcome Break discounts (savings at hundreds of retailers)
- Catalogue of structured training and career progression
- On-site parking across the organisation
- Generous discounts on hotel rooms for you and family
- Apprenticeship opportunities available
- Free meals in office: Breakfast rolls, sandwiches, salads, tea, and coffee daily
- Contributory pension (eligible after 3 months’ service)
About Welcome Break
Welcome Break is one of the UK’s leading motorway service operators, operating 61 service areas and 31 hotels franchised under:
- Ramada Hotels
- Days Inn
- Stores featuring favourite brands such as Starbucks, Taco Bell, Subway, WHSmith, KFC, and Pizza Express.
While these locations are familiar to customers, behind the scenes, we operate as one cohesive team—Links across all signs, units, and brands to deliver exceptional hospitality and commercial performance.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills