Welcome Break
F&B Performance Manager
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Welcome Break Support Centre, Newport Pagnell, Milton Keynes, Buckinghamshire, MK16 9EZ
Pay
Up to £45,000 plus fantastic benefits, bonus scheme & discounts
The Role
The F&B Performance Manager role is a key role within our Hotels Commercial Team, focused on driving revenue, profitability and trading performance across our F&B and ancillary categories, including breakfast, other food, liquor, pizza, and retail.
This role offers hybrid working, with a requirement to commute to our Newport Pagnell Support Centre and travel regularly to hotel sites across the UK.
This role reports to the Director of Commercial Strategy – Hotels and works closely with Operations and wider commercial teams to use data, insight, and trading analysis to identify opportunities, improve conversion and margin, strengthen digital channel performance, and turn performance insight into clear, practical action across the hotel estate.
What You’ll Do
- Track F&B performance versus budget, last year, and target.
- Identify revenue and margin opportunities by site, channel, and product category.
- Improve breakfast conversion, upsell performance, and channel mix.
- Support pricing offers and promotional activity across food, liquor, pizza, and retail.
- Review GP%, product mix, wastage, and margin performance.
- Build clear reporting and trading insight for weekly and monthly reviews.
- Work with Operations to turn insight into practical site-level action.
- Support digital adoption across QikServe, kiosks, WhatsApp, pre-arrival touchpoints, and online channels.
- Lead regular performance reviews and recommend clear commercial actions.
Performance Measures
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Performance in the role will be measured through:
- Delivery of revenue growth across F&B and ancillary categories.
- Improved conversion, GP%, and product mix performance.
- Clearer trading actions by site and category.
- Stronger adoption of digital and upsell channels.
- Better visibility of performance across breakfast, food, liquor, pizza, and retail.
Core Competencies
- Strong commercial, revenue, or trading performance management experience in hotels, hospitality, F&B, or retail-led environments.
- Strong understanding of F&B trading drivers, including sales, conversion, margin, product mix, pricing, and promotional performance.
- Highly confident analyzing site, channel, and category performance data and using insight to identify actions that improve results.
- Experience working cross-functionally with Operations and Commercial teams to influence decisions and drive performance improvement.
- Commercially strong, with the ability to balance revenue growth, margin delivery, and operational practicality.
- Advanced Excel and reporting capability, with experience producing clear trading insight for weekly and monthly performance reviews.
- Comfortable operating in a fast-paced environment, managing multiple priorities, and maintaining focus on the highest-value opportunities.
- A full driving licence is required for this role.
Operating Style, and Behaviours
- Commercially focused, with strong attention to revenue, margin, and return.
- Data-led and curious, using insight to spot opportunities and shape decisions.
- Action-oriented, turning analysis into practical site-level improvements.
- Confident influencing across Commercial and Operations.
- Strong ownership mindset, with focus and follow-through.
- Collaborative and pragmatic, working well across teams.
- High attention to detail in reporting, tracking, and follow-up.
- Results-focused and motivated by improving performance.
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What You’ll Get
- Annual bonus scheme + on-site meal allowance when travelling
- Competitive salary plus bonus
- Hybrid and flexible working options
- 30 days’ holiday increase with service
- Contributory pension (after 3 months)
- Employee discounts (50% off onsite KFC, BK, Starbucks, and Pizza Express, to name a few)
- My Welcome Break discounts - savings at hundreds of retailers
- Structured career path and bespoke training
- Free on-site parking across the business
- Generous discounts on hotel rooms for you and family members
- Apprenticeship opportunities
- Enjoy free food in the office, from tasty breakfast rolls to a selection of sandwiches, salads, and plenty of tea and coffee throughout the day!
Ready to Apply?
Ready to become an F&B Performance Manager? Apply through our careers page now.
About Welcome Break
Welcome Break is one of the UK’s leading motorway service operators, running 61 service areas and 31 hotels across the UK. Working for Welcome Break is not what it may seem to our everyday customer. When you come into one of our sites you will recognise your favourite brands such as Starbucks, Taco Bell, Subway, WHSmith, KFC, Pizza Express, and Burger King, as well as hotels under the Ramada and Days Inn brands. But what might come as a surprise is that we are all one team and that even with different uniforms, everyone works for Welcome Break.
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