Silverfort
Field and Channel Marketing Manager
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Silverfort is on a mission to bring identity security everywhere – to every human, machine, and AI agent, both on-prem and in the cloud. Our unique technology secures identities & access at runtime, in ways that weren’t possible before. With the broadest identity security platform in the market, trusted by more than 1,000 customers including many Fortune 100 companies, Silverfort is uniquely positioned to lead the fast-growing identity security category. Joining Silverfort means becoming part of a fast-moving team with a culture of innovation and collaboration that goes above and beyond to help our customers and each other, on a journey to reshape the future of identity security. As a Field and Channel Marketing Manager for France and Southern Europe, you will play a pivotal role in driving demand generation and business growth across the region. This position is responsible for creating and executing innovative field marketing strategies that generate high-quality leads, convert them into opportunities, and build a robust sales pipeline. The individual will be responsible for organizing virtual and in-person events, channel marketing, managing metrics and reporting, and collaborating cross functionally with sales, product, digital marketing, and customer marketing, etc. to drive revenue. Ideal candidates will have strong written and verbal communication skills, along with a high level of organization and attention to detail, enabling them to effectively manage programs across multiple countries simultaneously.
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Responsibilities Manage the regional marketing planning for France and Southern Europe in tight collaboration with local leadership and the extended marketing teams Plan and execute regional events, from large trade shows to intimate lunch & learns, and everything in between. Collaborate with the sales leaders to decide key events, establish goals, and ensure a flawless pre- and post-event execution Create and collaborate with other teams on activities that drive pre-show interest, attendance, and post-show conversion activity and engagement Manage key metrics such as pipeline, cost per meeting, cost per lead, opportunity conversion, etc. to analyze performance and optimize as necessary Track campaign ROI and influence the allocation of marketing spend based on past performance Develop and support channel marketing activities in collaboration with reseller partners and the Silverfort channel sales team for growth and revenue enhancement Collaborate and coordinate with global functions e.g., Alliances Team, Digital Marketing, Product Marketing, ABM Marketing,) to localize and adapt initiatives to regional needs Align with key stakeholders, such as sales, channel, and global marketing functions to maximize value and to ensure alignment and support
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Requirements 3-5 years of experience in B2B Field Marketing and/or Channel Marketing Experience using Salesforce, HubSpot, and 3rd Party Integrated Tools Ability to collaborate, build relationships, and drive results across teams (including remote colleagues) at all levels of the organization Ability to understand complex tasks and approach them with a can-do-attitude. Strong organizational skills and keen attention to detail, with the ability to oversee all aspects of event logistics, Highly creative with a talent for generating innovative ideas and a forward-thinking, out-of-the-box mindset. Enthusiastic, driven, positive, hardworking professional who can multi-task, prioritize and rise to the occasion in high pressure situations Ability to analyze and interpret metrics around field marketing performance Basic understanding of the sales pipeline funnel Native French speaker and business fluent in English required Italian or Spanish Language- a plus Experience in cyber security- a plus Occasional travel
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