Hayati®
Field Marketing Executive
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Job Overview
As a Field Marketing Executive, you will be responsible for visiting independent retail (IR) stores to strengthen retailer relationships, improve brand visibility, secure premium in-store display opportunities, and execute trade marketing activities. You will play an important role in growing our brand presence at the point of sale while providing valuable market insights.
Key Responsibilities
- Visit independent retail stores within your assigned territory daily.
- Build and maintain strong relationships with store owners and retail staff.
- Negotiate and secure high-visibility display locations for company products and promotional materials.
- Ensure POS materials, displays, and merchandising standards are implemented and maintained.
- Execute in-store promotional and trade marketing activities in line with company plans.
- Increase brand visibility and ensure that stores present the brand in accordance with company standards.
- Monitor product availability and identify opportunities to improve in-store execution.
- Collect competitor intelligence, including pricing, promotions, product launches, and merchandising activities.
- Complete store visit reports and maintain accurate records using the company's CRM or reporting system.
- Support regional marketing campaigns, product launches, and promotional events.
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Requirements
- Approximately 1 year of experience in field sales, merchandising, retail execution, trade marketing, field marketing, or a similar customer-facing role.
- Experience working with independent retailers or convenience stores is an advantage.
- Strong communication and relationship-building skills.
- Confident negotiating with store owners and influencing in-store execution.
- Self-motivated, organised, and comfortable working independently in the field.
- Ability to manage daily travel within an assigned territory.
- Basic Microsoft Office and mobile reporting skills.
- A valid UK driving licence is required.
- Full right to work in the UK.
About PAX(Hayati®)
PAX, established in 2021 and headquartered in Hong Kong, operates globally. As a world-leading consumer electronics company, we focus on cutting-edge technologies.
Hayati®, PAX’s flagship brand, was born in the UK and has since grown into one of Britain’s best-known consumer electronics brands, with a strong and expanding international presence. Alongside Hayati®, we continue to incubate and develop a diverse portfolio of brands—including Quokka®, Moxy®, Liora®, Finebar® and Philia®—each designed for different lifestyles, moments and markets around the world.
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In 2025, PAX (Hayati®) completed a pre-IPO reorganisation of its corporate structure and governance framework, entering the preparation phase for a potential NASDAQ listing. PAX Group Holdings Limited leads the Group’s global governance and long-term strategy, with operating offices across the UK, Germany and the UAE to support local markets worldwide. The Group’s exclusive Chinese mainland partner, PAX Innovations (Shenzhen) Limited, provides integrated R&D, branding, supply chain and quality management services, connecting our global brands with world-class manufacturing capabilities.
Guided by integrity as our core value, PAX is driven by innovation, centred on users, and committed to building for the long term and sustainable development. By combining dependable products with trusted partnerships, we work alongside consumers, partners, and the broader industry to shape a credible, future-oriented global ecosystem.
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