Colibri Digital
Field Marketing Executive
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Department: Go-to-Market
Location: Remote, UK
Description
We are looking for a Field Marketing Executive to drive the attendance, delivery, and commercial return of Colibri Digital’s event programme. Working across our own hosted events, industry exhibitions, and high-profile partner showcases with AWS and Databricks, you will be instrumental in converting attendees into qualified sales meetings. By leveraging targeted CRM marketing, you will ensure the pipeline you generate is nurtured, sustained, and translated into tangible business success.
Key Responsibilities
- Event planning and delivery – own end-to-end delivery of Colibri and partner (AWS, Microsoft, Databricks) events, including webinars, roundtables, conferences, and sponsorships: venue sourcing, logistics, budget management, and on-site hosting.
- Attendance generation – build and execute invitation campaigns, partner co-marketing activity, and targeted prospect lists to drive registrations and maximise show-up rate.
- Post-event conversion – run a disciplined follow-up cadence, book meetings, and work closely with the sales team to convert attendees into pipeline.
- CRM marketing – build segmentation, campaigns, and nurture flows in CRM systems, maintaining accurate data to support attendance generation, follow-up, and reporting.
- Reporting and continuous improvement – track attendance, conversion, and pipeline sourced from events, feeding insights back into event strategy and budget allocation.
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Skills, Knowledge, and Expertise
Essential skills
- Proven track record planning, organising, and hosting events – conferences, roadshows, exhibitions, or client hospitality.
- Experience driving attendance and registrations for in-person and virtual events, using invitation and follow-up campaigns.
- Broad event and client-facing experience; a background outside B2B technology is welcomed – hospitality, professional services, or agency experience is equally relevant.
- Experience working closely with sales or SDR functions to convert leads into booked meetings.
- Highly organised, with the ability to manage multiple events and supplier relationships simultaneously.
- Confident and personable, comfortable hosting and engaging senior stakeholders face-to-face.
- Relentless follow-up discipline and a conversion-focused, closer mindset.
- Commercially minded, understanding events as a pipeline-generation activity rather than delivery for its own sake.
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Nice to have's
- Experience using a CRM (e.g., Salesforce, HubSpot) for campaign management, segmentation, and data hygiene.
- Experience operating within a PE-backed, high-growth, or fast-changing business.
Benefits
- Remote-first working with flexibility around customer needs.
- Exclusive access to AWS & Databricks certifications, training, and partner tools.
- A collaborative culture of technical excellence and continuous learning.
- Competitive salary and long-term growth opportunities.
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