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Field Marketing Manager
Field Marketing Manager at PAX (Hayati®)
Job Overview
As a Field Marketing Manager at PAX (Hayati®), you will be responsible for offline marketing promotion and event delivery within your assigned region. By deeply cultivating the local market, you will be responsible for boosting brand penetration and driving regional business growth.
Key Responsibilities
- Deliver end-to-end offline marketing activities, including field promotion, roadshows, and other offline marketing activities across the territory.
- Drive regional brand building and market penetration to enhance local brand exposure and influence at the point of sale.
- Identify local business opportunities, support regional expansion, and maintain solid relationships with local partners and channels.
- Monitor market developments and competitor activities, collect and analyse market data, and optimise local marketing plans accordingly.
- Coordinate event materials, on-site arrangements, and manpower to ensure smooth delivery and successful outcomes of offline activities.
- Collaborate with branding, PR, and social media teams to integrate online and offline marketing, and maximise regional campaign impact.
Requirements
- Built career in the UK with in-depth knowledge of the local market landscape, regional consumer profiles, and business practices, as well as established local industry networks.
- Bachelor’s degree or above. Majors in Marketing, Business Management, Communications, or related fields are preferred.
- Minimum of 3 years’ hands-on experience in field marketing and territory management; experience in the consumer electronics industry is highly preferred.
- Well-versed in UK offline marketing models, with the proven ability to independently plan and execute regional marketing campaigns.
- Strong capabilities in business development and channel management. Excellent execution, on-site organisation, and problem-solving skills.
- Result-oriented mindset, able to conduct fieldwork and perform well under pressure.
- Possess solid data analysis and strategy optimisation ability.
- Candidate must be eligible to work full-time in the UK without visa sponsorship.
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About PAX (Hayati®)
PAX, established in 2021 and headquartered in Hong Kong, operates globally. As a world-leading consumer electronics company, they focus on cutting-edge technologies.
Hayati®, PAX’s flagship brand, was born in the UK and has grown into one of Britain’s best-known consumer electronics brands, with a strong and expanding international presence. Alongside Hayati®, the Group continues to incubate and develop a diverse portfolio of brands—including:
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- Quokka®
- Moxy®
- Liora®
- Finebar®
- Philia®
Each brand is designed for different lifestyles, moments, and markets globally.
In 2025, PAX (Hayati®) completed a pre-IPO reorganisation of its corporate structure and governance framework, entering the preparation phase for a potential NASDAQ listing.
PAX Group Holdings Limited leads the Group’s global governance and long-term strategy. Operating offices are based in the UK, Germany, and UAE to support local markets worldwide. Their exclusive Chinese mainland partner, PAX Innovations (Shenzhen) Limited, provides integrated R&D, branding, supply chain, and quality management services, connecting global brands with world-class manufacturing capabilities.
Guided by integrity as their core value, PAX is driven by innovation, centred on users, and committed to sustainable development. By combining dependable products with trusted partnerships, they work alongside consumers, partners, and the broader industry to shape a credible, future-oriented global ecosystem.
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