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At Branch, we power every touchpoint with links that work and insights that prove it. From click to conversion, we make growth measurable. Our unparalleled attribution, backed by AI-enhanced linking, is trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution.
We bring the same rigor to how we build our team, by empowering our people to move fast, own outcomes, and build something that matters. We take pride in making meaningful investments in our team’s health, wealth, and growth so individuals can thrive as we scale. Our culture values smart, humble, and collaborative teammates who take accountability and drive results in an environment where their work truly moves the business forward.
We are innovative, scaling with purpose, and led by seasoned leaders who know how to build enduring companies. Trusted by brands like Instacart, Western Union, NBCUniversal, ZocDoc, and Sephora, we’re big enough to matter, small enough for you to make a real impact. If you’re excited by the grit of building, rapid learning, and shaping the future of customer growth, you’ll find your place here.
About the Role
As a Field Marketing Manager, EMEA at Branch, you will own and manage our pipeline-generating programs across EMEA. The Field Marketing Manager should have a passion for creating experiences that connect customers and industry experts with our brand. This is a fantastic opportunity for an individual who is a hands-on problem solver looking for an opportunity to grow and have a direct impact.
Partnering with our EMEA sales team is at the core of this role. You’ll plan programs with them, report back on what’s working, and be measured on the pipeline you build together.
Key Responsibilities
- Craft and execute targeted marketing campaigns and programs to meet regional goals, including but not limited to events, digital marketing, and ABM.
- Partner with EMEA sales day to day, from joint planning of programs and target accounts through to reporting on pipeline and ROI, so marketing and sales work from the same goals and the same numbers.
- Manage all elements of the marketing campaign, including planning, execution, logistics, and reporting.
- Design, run, and manage event-based marketing programs that drive a qualified sales pipeline independently.
- Partner with our teams to source participants, presenters, and speakers for all our programs.
- Experiment with new and creative ways to engage our audience.
- Use AI tools to work faster, from drafting content, briefs, and outreach to QA-ing programs and pulling insights out of campaign data.
- Support follow-up activities in close collaboration with the broader sales team, and report on program feedback and ROI, as well as iterations on future activities.
- Collaborate with cross-functional teams to ensure positioning, messaging, goals, deliverables, and tactics are achieved before, during, and after each respective event.
- Localize global campaigns so they fit European markets, buyers, and languages.
- Grow the prospect database of addressable leads within the region.
- Rally cross-functional resources and teams (such as Sales and Customer Success) to drive interest and registrations.
- Travel to and from events for on-site management and coordination (10%–15% of the time).
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Required Experience and Skills
- 3–5+ years of marketing programs experience, with at least 1–2 years building and launching ABM marketing campaigns including events and webinars.
- A true partner to sales. You plan alongside them, keep them close with clear reporting, and treat their pipeline targets as your own measure of success.
- Hustle and ownership. Someone who is adaptable, can live in chaos, and can truly own a program and take it to the next level.
- Experience running multiple marketing programs at once, and the ability to juggle competing priorities while staying detail-oriented.
- Flawless task management skills, with an eye for detail and quality.
- Experience engaging senior business buyers at every funnel stage over long sales cycles.
- A track record of success participating in field marketing campaigns and working with partners.
- A rigorous, results-focused process for testing, measuring, and improving programs.
- Comfort using AI tools in your day-to-day work, and an eye for new ways they can speed up and sharpen your programs.
- Knowledge of the European markets, and the ability to adapt programs across countries and languages. Additional experience marketing in the Middle East, including KSA and UAE, preferred.
- Excellent communication and writing skills.
- Experience with an email / marketing automation platform.
- Bachelor’s degree preferred.
- Experience working in the SaaS / martech industry is preferred.
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Location and Schedule
This role will be based at our London office and follows a Hybrid schedule that will be aligned with our Return to Office guidelines.
Compensation and Benefits
This role does not qualify for visa support.
The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter.
About Branch
Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend.
Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch.
Candidate Privacy Information
For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy.
Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. If you think you'd be a good fit for this role, we'd love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer!
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