Laurel
Field Marketing Manager
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Field Marketing Manager
Field Marketing Manager – EMEA
Laurel AI
Laurel at a Glance Laurel is harnessing AI to revolutionise professional firms’ time management. With proprietary AI Time Platform technology, we automate time capture, link time data to business outcomes, and empower firms like EY, Aprio, Crowell & Moring, and Frost Brown Todd to maximise profitability and strategic growth.
Processing over 1 billion work activities annually, we’re the only platform aggregating time data at scale for enterprise insights. Our mission? To return time to professionals—so they can deliver more value with less effort.
This is a builder’s opportunity to reshape B2B marketing—inspired by an ethos that values creativity, productivity, and purpose.
About the Role
As EMEA’s first dedicated Field Marketing Manager, you’ll play a pivotal role in wielding demand generation, events, and community-building strategies to accelerate Laurel’s European expansion. Based in or near London, this hybrid role demands cultural fluency, sales synergy, and an ability to level-up from local grassroots effort into a robust, continent-wide EMEA marketing engine.
This job isn’t about following playbooks—it’s about writing them. Expect a fast-evolving environment where your ingenuity and ability to adapt will shape a new chapter in how B2B companies connect with their clients in Europe.
Key Focus Areas
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Events Strategy (50%):
- Architect high-scalability event programs: craft executive dinners, roundtables, roadshows, and trade show partnerships tailored to legal and accounting UIP (Managing Partners, CFOs, CIOs, Operations Leaders).
- Employ "time-respectful" design—every moment should deliver measurable business value.
- Oversee playbook development (pre/post event playbooks, automated outreach cadences, sales coordination).
- Partner with sales to drive attendance, conversion, and pipeline contribution.
- Bring incisive analytics to bear in performance tracking (pipeline per attendee, cost-per-attendee, event ARR impact).
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Cross-Functional Collaboration (30%):
- Act as EMEA marketing anchor to US-based Demand Gen and Community teams, ensuring messaging and strategy progressly regionally.
- Align with Product Marketing to adapt global campaigns to Laurel’s time intelligence value proposition.
- Work closely with Sales, RevOps, and Growth Marketing (led by our VP of Growth Marketing, based in the US).
- Report bold insights back to the marketing team to align with global strategy.
-
Community Building (20%):
- Lay the foundation for Laurel’s EMEA community, connecting stakeholders through private insights, peer learning, and thought leadership.
- Feed event insights into case studies, social content, and content initiatives that reflect the reputation of professional services leaders.
- Support integrated campaigns, including executive-level gifting and personalised pipeliners for the European market.
Core Responsibilities
| Category | Your Tasks |
|---|---|
| Events | - Run and scale Laurel-hosted and third-party events across EMEA: executive dining, roundtables, roadshows, conferences |
| - Refine touchpoints and event playbooks—localised messaging, go-to-market strategies, and sales coordinator flows | |
| Demand Generation | - Coordinate account-based marketing (ABM) campaigns targeting UIP (United Intellectual Properties). |
| - Use data to refine lead paths, attribution modelling, and ROI-driven budget allocation | |
| Community Engagement | - Amplify insights and executive perspectives into content formats (case studies, eBooks, thought leadership). |
| Measurement & Budgeting | - Own CRM updates, pipeline reporting, and cost-benefit analysis of every marketing spend |
| Localization | - Implement European norms in outreach and strategy (e.g., adopting event timing that curbleswork schedules for handling partners) |
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Qualifications
Required Experience
- Professional B2B marketing experience in 4–6 years with versatility in demand generation, events, or field marketing—ideally within legal tech, accounting software, SaaS, or professional services (minimum 2 of these environments demonstrated through results).
- Proficient in executing events (from intimate stakeholder meetings up to large-scale trade shows). Experience deploying insights from past events to drive measurable revenue pipeline growth.
- Adept at event automation and scaling logistics using platforms like HubSpot, Pardot, or similar automation tools.
- Capability in data-driven decision-making—experience tracking event metrics (cost per attendee, opportunity turnover rate) and linking efforts to ARR impact.
- Localized playbook excellence—we need someone adept at aligning team collaboration prior to, during, and post-event to maximise ROI.
- Profound understanding of European UIP dynamics and decision-making processes using custom case studies.
Must-Have Technical Skills
| Type | Skills |
|---|---|
| Marketing Automation | CRM mastery (CRM automation, HubSpot, Marketo), nurture chains, bid management systems. |
| ABM Practice | Execution experience with ABM platforms (Terminus, Demandbase) and revenue attribution analysis. |
| Event Metrics | Understanding of marketing effectiveness by event type (executive meetings, small-scale roundtables, large conferences). |
Nice-to-Have
| Bonus Experience | Criteria |
|---|---|
| Localised Markets | Previous campaigns in Europe, working in law/consulting/professional services. |
| Community Building | Experience structuring peer programmes such as customer insight upfront workshops or survey roundtables. |
| Languages | fluency in French or German alongside English. |
| Agency Work | Experience overseeing third-party logistics providers (catering, venues, etc.). |
| Product Focus | Knowledge of professional services billing or workflow automation systems. |
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Who Are We Looking For?
This person is: ✔ Curious: Product-first; always the first one to test new interactions. ✔ Analytical: Speaks data like a second language and prioritises plug-predictable outcomes. ✔ Automationry: Never content to perceive that mundane tasks as 'uninteresting'; aggressively drives pragmatic algorithms across repetitive tasks. ✔ Experimentory: Thrives in evolving markets, especially when composure meets bold hypothesis testing. ✔ Language-Savvy: Fluent in navigating bilingual nuances across EMEA—whether in outreach, messaging, or events. ✔ Relationship Intelligence: CIOS, Managing Partners are seeking more from marketing than an overflow email—in return, you consider them partners. You speak their language both in strategy and approach.
Why Laurel?
Mission-Driven Impact Everything we do contributes to our core goals: redefining productivity, billing efficiency, and labour worth allocation for the working class. Your work will play a role in returning 1000s of hours per year to the world’s professional influencers, graduating into a perpetual hallmark of Laurel’s value.
Company Promise Include:
- Backed by power players: Google Ventures, Marc Benioff (Salesforce), Alexis Ohanian (Reddit), and Gokul Rajaram are invested in making Laurel’s tech feel unassailable.
- A culture where your ideas are received with deep topics but also where collective energy means birthdays celebrates tech speakers with beer at sunset.
- traversal between rigid hierarchies; anyone can have a voice and influence without fear of policy rejection.
- Rigour + Playfulness: at Laurel, understanding elastic time and its real-world application drives our ethos of “dancing in the rain,” being hyper-open, and sanctuary-mindfulness.
Growth & Benefits Laurel matches its commitment with practical benefits:
- Equity Compensation: Owning pieces of success is embedded into the employer-employee partnership.
- Regular 401k and extended work-life balance promoting progressive resilience.
- bi-annual off-sites reimagined in unexpected locations—whether off-grid or in vibrant urban locations. Your team is here to galvanise, revise perspectives, and remind that the backdrop matters.
Laurel’s values guide everything we do:
- Understand Your "Why" — curiosity didn’t happen by accident. Prioritise insight over brute force.
- Dance in the Rain — perseverance may initially take the form of resilience through uncertainty, humour during crisis, and walking away from games not worth playing.
- Be Your Whole Self — authenticity fosters meaningful dialogue, and we recognise how easy it is just show up.
- Sanctify Time — chase attention, never for its own sake, and recognize the inherent worth in your efforts.
Inclusion Statement
Together as Laurel, we celebrate diverse perspectives. Stories and ideas geared toward draws on age, cultural background, abilities, and lived experiences. This is not legislation—it is our driving philosophy.
We seek applicants without barriers when considering race, color, religion, sexual orientation, gender, national origin, disability status, or veteran status for employment equal opportunity.
Ready to make time? If this powerful, people-centric job description resonates with your ambition—apply today. You might defy all the rigid standards we’ve supported conceptually or set your own. At Laurel, we make room for those who break their own expectations.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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