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Field Marketing Manager
Field Marketing Manager (Regional) – UK
Location: UK (Region-Specific) Employer: PAX (Hayati®)
Job Overview
As a Field Marketing Manager at PAX (Hayati®), you will drive offline marketing activities, event delivery, and regional business growth within your assigned territory. By deeply cultivating the local market, you will boost brand penetration and ensure successful campaign execution across the UK landscape.
Key Responsibilities
-
Deliver end-to-end offline marketing activities, including:
- Field promotions
- Roadshows
- Offline brand activations for Taruriere (e.g., PAX Hayati® and other brand portfolios)
-
Drive regional brand building and market penetration to enhance:
- Local brand exposure
- Point-of-sale influence
- Consumer awareness
-
Identify and exploit local business opportunities, with a focus on:
- Expanding market reach
- Strengthening partnerships with local suppliers, retailers, and distributors
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Monitor and analyse market trends, competitors, and consumer data to:
- Refine marketing strategies
- Optimise resource allocation
- Improve campaign performance
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Coordinate and execute offline activities, including:
- Event logistics
- On-site materiel management (e.g., tech demos, displays)
- Resource deployment (e.g., sales teams, promoters)
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- Integrate offline efforts with digital teams (branding, PR, and social media) to:
- Amplify campaign impact
- Strengthen cross-channel consistency
Requirements
Essential
- 3+ years of hands-on experience in field marketing/territory management, ideally with:
- UK market expertise (consumer behaviours, B2C channels)
- Experience in consumer electronics, FMCG, or tech-related industries
- Strong offline event execution capabilities (planning, budgeting, promotion)
- Proven ability to build local partnerships and stakeholder relations
- Data-driven mindset with skills in market analysis and strategy adjustment
- Bachelor’s degree (or equivalent) in Marketing, Business, or related fields
- Eligibility to work full-time in the UK (no visa sponsorship available)
Preferred
- Industry-specific experience with PAX, Hayati®, or similar consumer tech brands
- Multilingual skills (beneficial for B2C engagement in the UK)
- Prior exposure to post-IPO corporate structures or fast-scaling startups
About PAX (Hayati®)
PAX, founded in 2021, is a global consumer electronics leader, headquartered in Hong Kong. Our flagship brand, Hayati®, began in the UK and now stands as one of the UK’s leading electronics brands—known for cutting-edge tech and customer-centric design.
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Our Portfolio Beyond Hayati®
With PAX’s broad philosophy of "brands for every lifestyle and moment", we also cultivate:
- Quokka® (everyday innovation)
- Moxy® (lifestyle accessories)
- Liora® (premium smart devices)
- Finebar® (industrial/home tech)
- Philia® (well-being tech)
PAX Group Holdings (HK) manages global governance and long-term strategy, supported by local operations in the UK, Germany, and UAE, as well as strategic partnerships (e.g., PAX Innovations (Shenzhen) for R&D and manufacturing).
Our Mission
Driven by innovation, integrity, and sustainability, PAX is shaping the future of global consumer electronics.
For the right candidate, this includes pathways for long-term growth, potential NASDAQ listing pre-2025, and leadership roles in a dynamic, diversification-seeking organisation.
Exit note: This role requires agility, results-driven passion, and local market mastery—ideal for proven marketers who thrive in fast-evolving industries and want to amplify brands across the UK.
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