Matthew Algie
Field Sales Manager
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About us:
At Matthew Algie, you’ll work with some of the most talented individuals in the coffee industry.
As we continue to grow, we are always on the lookout for talented sales professionals to join Matthew Algie. Even if there isn’t an immediate vacancy in your local area, we would still love to hear from you. By applying- provided you have the required experience- you’ll become part of our sales talent pipeline, allowing us to connect with you as opportunities arise that match your location, skills, and experience!
Position: Business Development & Coffee Sales Managers
Location: Seeking talented individuals across the UK
Job Type: Full time, permanent
Days: Monday to Friday (40 hours)
Benefits: 28 days annual leave increasing with length of service, plus 4 public holidays, medical cash back scheme, life insurance, private pension, staff discounts and more!
Job Purpose
We're looking for a commercially driven sales professional to grow and develop our customer base across a designated territory. This role combines new business acquisition with the development and retention of existing accounts, delivering outstanding customer service, coffee excellence training, and tailored solutions that help customers grow their business.
The successful candidate will be responsible for achieving sales and profit targets, increasing product penetration, securing new contracts, and building long-term customer partnerships.
Job Scope
The role holder will manage a portfolio of National, Independent, and Regional customers whilst actively identifying and winning new business opportunities. They will be responsible for territory planning, pipeline management, customer retention, and achieving agreed commercial objectives through the sale of Matthew Algie products, services, and equipment.
The role requires regular travel within the designated territory, attendance at sales meetings, trade events, and occasional support across other regions when required.
Key Responsibilities
- Planning, Organisation & Territory Management
- Effectively manage time and diary to maximise customer and prospect engagement.
- Maintain an accurate journey plan and customer records.
- Develop and maintain a healthy sales pipeline.
- Ensure all customer and prospect activity is recorded within the CRM system.
- Monitor account performance, identify growth opportunities and proactively address risks to retention.
- Maintain professional standards of presentation and company assets.
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Existing Customer Development
- Build strong relationships with key decision makers across assigned accounts.
- Conduct regular customer visits in line with agreed service schedules.
- Drive year-on-year sales and profit growth within the existing customer base.
- Identify opportunities for product range extension, upselling, and cross-selling.
- Conduct coffee, equipment, and business audits to uncover growth opportunities.
- Deliver coffee excellence training and operational support where required.
- Ensure pricing, contractual, and equipment policies are adhered to.
- Respond to customer issues promptly and work collaboratively to achieve resolution.
- Utilise marketing materials, customer insights, and gap analysis to maximise account value.
- Support customer success through consultative selling and business development initiatives.
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New Business Development
- Identify, qualify, and secure new business opportunities within the territory.
- Develop and maintain a structured prospect plan.
- Deliver compelling sales presentations and proposals.
- Promote the full range of Matthew Algie products, services, and equipment.
- Generate referrals and self-generated appointments through networking and relationship building.
- Negotiate and secure contracts in line with company objectives.
- Accurately complete all sales and contract documentation.
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Communication & Reporting
- Maintain regular communication with internal departments to support customer needs.
- Provide accurate sales forecasts, pipeline updates, and activity reports.
- Attend sales meetings, training sessions, and business reviews as required.
- Ensure all customer and prospect interactions are recorded and communicated effectively.
- Complete all required administration accurately and on time, including expenses, mileage, forecasting, and reporting.
Key Performance Indicators
- Achievement of sales, profit, and growth targets.
- New business acquisition.
- Customer retention and account development.
- Product and equipment sales.
- Territory profit growth.
- Sales activity and call rates.
- Pipeline conversion and contract wins.
- Customer satisfaction and issue resolution.
Person Specification
Experience
- Essential
- Proven experience in a field-based sales or business development role.
- Track record of achieving sales targets and delivering excellent customer service.
- Experience working in a structured, fast-paced commercial environment.
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- Desirable
- Experience within coffee, foodservice, hospitality, or a related industry.
- Experience delivering customer training and product demonstrations.
- Knowledge of coffee equipment and beverage solutions.
Skills / Knowledge
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Essential
- Full UK Driving Licence.
- Strong commercial awareness and negotiation skills.
- Excellent presentation, communication, and relationship-building abilities.
- Strong organisational and time management skills.
- Competent in Microsoft Office, particularly Outlook, Excel, Word, and PowerPoint.
- Ability to work independently while contributing effectively within a team.
- High standard of administration and attention to detail.
- Ability to train customers on products, equipment operation, cleaning, and maintenance.
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Desirable
- Understanding of foodservice and hospitality market trends.
- Barista skills and coffee product knowledge.
- Awareness of competitor products and market activity.
Personal Attributes
- Customer-focused with a passion for delivering exceptional service.
- Self-motivated, resilient, and results-driven.
- Professional, confident, and approachable.
- Strong business acumen and commercial mindset.
- Proactive and able to use initiative.
- Highly organised and disciplined.
- Positive attitude with a willingness to go the extra mile.
- Adaptable and flexible to meet business requirements.
- Honest, respectful, and dependable.
- Works effectively both independently and as part of a team.
Please note this is not a sponsored role, you MUST have Right to Work in the UK.
Equal Opportunities:
We are committed to promoting equality of opportunity for all staff and job applicants. We aim to create a working environment in which all individuals are able to make best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Our selection for recruitment does not discriminate on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnicity, ethnic or national origin, religion or belief, sex or sexual orientation or gender reassignment status (protected characteristics).
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