Field Sales Representative

Company Description Cater-Bake UK is a family-owned catering equipment supplier established in 1992, known for traditional values and personalised customer service. The company has grown into one of the UK’s premier providers of pizza, bakery, cooking, and refrigeration equipment, supported by a friendly and knowledgeable team. As the official UK agent for leading international brands such as ZANOLLI, FIMAR, STIMA, PASTALINE, GEMM, KINGFISHER, and KK COOKING, Cater-Bake UK offers access to innovative, high-quality solutions. Based at a modern warehousing facility in Knowsley Industrial Park, Merseyside, the business supports efficient imports and nationwide distribution, creating a dynamic environment for sales professionals. Leadership continuity from founder Peter Hutchings to Managing Director Mark Hutchings reinforces the company’s long-term commitment to quality and lasting customer relationships.

Role Description This is a full-time, Field Sales Representative role. The role involves visiting existing and prospective customers, demonstrating catering equipment, and presenting product benefits to drive sales across the company’s portfolio. The Field Sales Representative will build and maintain strong customer relationships, manage a defined territory, and follow up on leads from the office and marketing activities. Daily tasks include preparing quotations, negotiating pricing within agreed guidelines, processing orders, updating the CRM system, and reporting on sales activity and market trends. The role also includes attending trade shows, training sessions, and product demonstrations, collaborating closely with internal teams to ensure excellent customer service and after-sales support.