Coca-Cola HBC
Finlandia vodka Regional Sales Manager LATAM
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ABOUT YOUR NEW ROLE
We are looking for a commercially driven and entrepreneurial Regional Sales Manager LATAM to accelerate Finlandia’s growth across key international markets. This role goes beyond traditional distributor management acting as a strategic business partner responsible for building, shaping, and optimizing third-party distribution ecosystems to deliver sustainable, profitable growth. The position will play a critical role in expanding Finlandia’s footprint by strengthening distributor performance, unlocking new market opportunities, and ensuring superior execution across the value chain.
WHAT YOU'LL DO
- Drive sales growth across the defined territory by maximizing revenue and revenue per case through third-party distributors.
- Develop a strong understanding of market dynamics, industry trends, and competitive landscapes to generate insights and support sustainable business growth.
- Build and manage distributor partnerships, fostering strong relationships with key partner executives and sales leaders.
- Monitor and manage distributor performance using key business indicators, including:
- Volume (sell-in & sell-out)
- Revenue (sell-in & sell-out)
- Revenue per case (sell-in & sell-out)
- Gross Profit and GP%
- Analyze trends to identify issues and opportunities and take appropriate action.
- Evaluate distributor partnerships through a consistent framework (standards, benchmarking, KPIs) to ensure optimal partner selection and performance.
- Collaborate internally and with external stakeholders to identify and onboard new distributors.
- Develop customer-centric distributor plans, in collaboration with Marketing, ensuring the right portfolio and activation for targeted end customers.
- Identify new business opportunities and develop action plans to capture them.
- Design and implement insight-based, pay-for-performance commercial policies that support competitive pricing, customer engagement, and profitability. Ensure alignment, execution, and compliance with distributors.
- Engage regularly with distributors and key end customers to enhance satisfaction and identify additional sales opportunities.
- Work closely with credit, operations, and technology teams to share partner feedback and improve product offering and customer experience.
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WHAT YOU'LL BRING
- 6+ years of experience in Sales, Key Account Management, or Business Development across multiple countries within large, complex regions.
- Strong knowledge of the Spirits market and third-party distribution models ideally within the LATAM region.
- Proven track record of driving top-line sales growth and consistently improving performance.
- Entrepreneurial mindset with a strong results orientation.
- Assertive, with strong influencing and stakeholder engagement skills.
ABOUT FINLANDIA VODKA
Finlandia Vodka is a premium Finnish vodka brand within the Coca Cola HBC portfolio, known for its authentic Nordic heritage, exceptionally pure glacial spring water, and high-quality Finnish barley. Combining craftsmanship, simplicity, and a clean, smooth taste, Finlandia stands out as a distinctive premium spirit with a strong international presence. The brand plays an important role in strengthening Coca-Cola HBC’s premium beverage offering across retail and hospitality channels.
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ABOUT YOUR NEW TEAM
- We are Coca-Cola Hellenic, a growth-focused consumer goods business and strategic bottling partner of the Coca-Cola Company. We bottle, distribute and sell an unrivaled range of products in 29 markets in Europe, Africa and Eurasia. As we do, we create value for all stakeholders, support socio-economic growth and build a more positive environmental impact.
- We bring together more than 30,000 people from over 70 nationalities, coming from five continents. The diversity of our markets, from mature to emerging economies, provides a wide range of attractive opportunities for growth.
- We nurture our talents. We give opportunities to people across all functions and levels, as well as different geographies, backgrounds and education. We are willing to take a risk on the people we believe in, even if they don’t have the perfect experience. We have faith in what every person can be.
- And although we have so much to be proud of, we always stay humble. We believe the real magic happens—for us and for you—when we OPEN UP.
- At Coca-Cola HBC, we are an inclusive employer that thrives on diversity. This means our environment provides equal opportunities for all, regardless of race, color, religion, age, disability, sexual orientation, or gender identity. Join us in nurturing a culture where everyone belongs and contributes to our collective success.
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