Birmingham City FC
Football Media Manager

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Football Media Manager
Birmingham City Football Club
Permanent | Full-Time (37.5 hours per week)
Location: St Andrews Stadium, Birmingham, B9 4RL
Birmingham City Football Club is on the rise. With an incredible history dating back to 1875, Birmingham City Football Club is part of an exciting period of accelerated growth and modernisation, and is playing its part in once-in-a-generation opportunity to support the transformation of England’s second city as part of the Sports Quarter project.
With significant investment across our football, commercial, and community operations, we are rebuilding the Club for long-term success — on and off the pitch. The journey we’re on involves strengthening our structures, elevating our performance environments, growing our teams, and investing heavily in the people, processes and culture that will define the next chapter of Birmingham City FC.
About the Role
- Oversee football media relations at the Football Club, facilitating requests relating to external media partners, documentary production and contracted appearances.
- Ensure the Club is conducting itself as a “Premier League” organisation, adhering to media obligations, appearances and deadlines.
- Manage an ever-evolving media communications schedule including player appearances and media obligations with First Team involvement.
- Attend all Men’s First Team fixtures, assuming the role as a point of contact for media stakeholders and opposition staff.
- Develop a strong working relationship with senior football staff, in particular the Director of Football and First Team Manager to ensure club messaging is aligned.
- Manage the matchday media operation at St. Andrew’s @ Knighthead Park, including access, accreditation, press liaison, press lounge operation and broadcast compliance with the match manager where applicable.
- Manage the media list, and lead on the organisation and communication of press conferences, ad-hoc interview requests and press releases.
- Assist the Content team to arrange photoshoots and capture sessions at appropriate times in the season.
- Oversee player press appearances, interviews and press conferences, and providing club representatives with press briefings to ensure key messaging is aligned.
- Assist the Head of Communications with the ongoing design and implementation of the Club’s overall communications strategy with measurable targets to ensure the organisation’s aims are met.
- Collaborate with the social media team to deliver KPI’s relating to the clubs naming rights deal.
- Support on media monitoring, flagging any potential issues before they become public and developing strategies to tackle them.
- To be on call at all times to deal with fast-developing situations in the media spotlight and assist with crisis management.
- Acting as a point of contact for football related media enquiries, drafting quotes, statements and responses.
- Working closely with the governing bodies and its sponsors and rights holders to fulfil all contractual obligations and avoid penalties from the EFL/PL governance department.
- Build and maintain relationships with key local, national, football and non-football media personnel with the aim increasing the Club’s standing in the cultural conversation.
- Help to build and develop the bridge between the first team, management and administration staff, with stadium staff, in particular the commercial and the partnerships team.
- Protect and enhance the reputation of the Club, staff and players through the delivery, implementation and measurement of a pro-active plan.
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About the Person
- Extensive experience of front-line media handling in a football/sports environment.
- Experience of managing press relations in a match day environment.
- Proven extensive communication, advocacy and influencing skills, including an ability to effectively present complex messages at the highest levels in a range of formats.
- Experience and understanding of delivering across a variety of digital and other channels.
- Extensive experience of face-to-face media management, interacting with the media, manager, coaching staff, players and other parties to deliver the organisations message.
- Experience of delivering across a range of internal and external stakeholders, and able to build coalitions of support.
- Experience of dealing with fast moving events including crisis operation.
- A strong working knowledge of digital and social media.
- Proven PR experience with an extensive knowledge of consumer, corporate and sports media.
- Trusted relationships with national and international print and broadcast media.
- The ability to create, develop and maintain positive working relationships with sports professionals and senior executives.
- Flexible approach to work (irregular hours and extensive travel).
- Calmness under pressure.
- A natural leader with the ability to engage and inspire those they work with.


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Other Skills & Attributes
- Equivalent of Bachelors Degree level of education.
- Outstanding people skills and relationship building qualities.
- Excellent writing and copywriting skills.
- Extensive media contacts.
- Track record of securing media coverage.
- Aware of content trends.
The Benefits of Being Blues
At Birmingham City Football Club, we put people at the heart of everything we do. When you join the Club, you become part of the Blues family — and that comes with a range of benefits designed to support you both inside and outside of work.
- Matchday Tickets
- Blues Store Discount
- Life Assurance
- Volunteering Day
- Pension Scheme
- Eye Care Voucher
- Cycle to Work Scheme
- Help@Hand
Safeguarding
Birmingham City Football Club is committed to safeguarding and promoting the welfare of children, young people and adults at risk. The safety and wellbeing of all individuals within our care is paramount, and all staff are expected to share and uphold this commitment. All successful applicants will be subject to appropriate pre-employment checks, including an enhanced DBS check, and will be required to complete safeguarding training as part of the recruitment and induction process.
EDI
Birmingham City FC is proud to be an Equal Opportunities and Disability Confident employer.
We welcome applications from all sections of the community and are committed to ensuring a fair and inclusive recruitment process. Candidates are assessed solely on merit, regardless of age, disability, gender identity or expression, marital or civil partnership status, pregnancy or maternity, race or ethnicity, religion or belief, sex, sexual orientation, socioeconomic background, or caring responsibilities.
We value diversity and actively encourage applications from individuals of all backgrounds. If you require any adjustments to support you during the recruitment or interview process, please let us know when applying.
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