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Forward Deployed Creative - 0-to-1 Role at Luma AI
About Luma AI
Luma’s mission is to build multimodal AI to expand human imagination and capabilities. We believe that multimodality is critical for intelligence. To go beyond language models and craft more aware, capable, and useful systems, the next paradigm shift is vision-focused. Our team is focused on training and scaling up multimodal foundation models for systems that can see, understand, show, explain, and interact to bring about meaningful change.
Where You Come In
This is an exceptional opportunity to shape a new category at the intersection of creativity, sales, and education. As Luma’s Forward Deployed Creative, you’ll redefine how our cutting-edge technology reshapes storytelling for the world’s top creators. This isn’t just implementing a playbook—you’ll develop it in real time, pioneering the workflows that define the future of AI-powered creativity.
Responsibilities
As the inaugural member of our Forward Deployed Creative function, you’ll:
- Collaborate with industry-leading brands and agencies as their trusted creative and strategic sounding board for generative AI.
- Design and prototype revolutionary production workflows, helping creative teams move faster and elevate their storytelling potential.
- Create high-impact, polished content using Luma’s Dream Machine, establishing benchmarks for what AI-driven storytelling can achieve and producing compelling case studies.
- Bridge the gap between technical complexity and business needs—acting as a strategic consultant to executives, translating sophisticated AI capabilities into actionable opportunities.
- Serve as an embedded extension of our Product, Partnership, and Sales teams, providing firsthand insights to shape forward-looking roadmaps.
- Build the groundwork for this new function, defining engagement strategies and setting best practices for time-specific creative partners.
- Educate and inspire the creative community by championing Luma’s impact and fostering growth in generative video as a new storytelling medium.
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Ideal Candidate
Requirements
- Proven expertise in a scope-aligned role, such as Creative Technologist, Technical Director, or senior client-facing creative leadership within agencies, studios, or tech companies of global stature.
- A strong portfolio of shipped, high-quality creative work that exemplifies exceptional taste, technical mastery, and storytelling excellence.
- A builder’s mindset, with experience creating from scratch in dynamic, high-variability environments.
- Deep knowledge of creative production pipelines, including VFX, animation, motion graphics, or live production, equipped with the nous to invent new methods.
- Strong communication and presentation skills, with the ability to advise and educate senior stakeholders on integrating cutting-edge technology.
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Passion & Culture Fit
A passionate drive for how AI can amplify creativity—and how Luma’s mission will expand human potential.
What Sets You Apart? (Bonus Traction Points)
- Hands-on experience with leading generative AI tools, such as Midjourney, Runway, Pika, or Stable Diffusion.
- An established public reputation as an emerging tech thought leader or practitioner in generative art/creativity.
- Notable affiliation with disruptive creatives—whether as agency innovation houses (e.g., Buck, The Mill) or tech labs (e.g., Google Creative Lab, Apple Mark Com Lab) enhances your influence.
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