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Founder Content Creator
About Frive:
Frive stands for Food to Thrive - we help busy people thrive not only because our meals are healthy, balanced and made with 100% whole foods/ natural ingredients, but also because they’re ready to heat and eat in minutes - saving you an hour a day, or up to 7 hours a week, for what matters most. We're the UK's highest-rated meal prep brand, with over 20 million meals delivered, and we’re just getting started.
We work with people from all different backgrounds and communities and recognise our own biases. We strive to create a strong sense of belonging and believe we will be better equipped to achieve our goals by building a team that approaches problems from different angles, using different perspectives and experiences to solve problems. All qualified applicants will be considered and we have no regard for age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion, or sexual orientation. The more the merrier, and together we can achieve greatness.
Mission:
To make healthy eating convenient, delicious and accessible, whilst championing locally sourced and organic ingredients.
Vision:
To inspire a global shift towards a healthier society by changing eating habits and restoring food to its purest form.
Values:
- Take Ownership: We make independent decisions with confidence and ownership
- Be Transparent: We share information openly and with intention
- Communicate Openly: We communicate directly and honestly
- Deliver High Performance: We foster an environment that attracts, retains, and rewards high performance
- Be Agile: We encourage flexibility in our people by reducing blockers and prioritising their creativity and productivity
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The Role
Frive is growing fast, and we're building our organic content presence from the ground up, which means you get to shape it, not inherit it. This is a rare chance to join a business at a genuinely pivotal moment and make organic social yours.
You’ll be working directly with our Founder and CEO, George Taylor. He started Frive in his one-bedroom flat in East London in 2016. Today it’s a £75m business and we’re not even close to our ceiling. George has big plans, huge ambition and strong views on what people should expect from the food they eat—and isn’t afraid to call out the industry when it falls short. Your job is to make sure people hear it.
No red tape, just space to create the kind of content people actually want to watch, and see it land.
Most creator roles are about maintaining what’s already there.
This one isn’t.
You’ll take a founder with a huge vision, a big personality and plenty to say - and build his social presence from zero. The strategy, the formats, the content and the audience are yours to shape.
You’ll own George’s presence across LinkedIn, Instagram, and YouTube. If you think another platform deserves our attention, go for it. This role is yours to shape.
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If you’ve ever wanted to build a founder brand from the ground up, this is your chance.
What you’ll do
- Build George’s brand across LinkedIn, Instagram, TikTok and YouTube.
- Find the winning formula for Georges content.
- Film, edit and publish content that people actually want to watch.
- Travel with George to events, launches and key moments to capture content as it happens.
- Own performance. Test, learn, iterate and keep pushing until we’ve cracked founder content.
- Do whatever it takes to build a founder brand people can’t ignore.
This role isn’t about maintaining a content calendar. It’s about figuring out what gets attention and doing more of it. It’ll take hustle, instinct and relentless experimentation. But if that’s how you’re wired, you’ll build something from day one that could become genuinely huge.
You
- Deep familiarity with short-form content styles and platform norms across TikTok, Instagram, and beyond.
- In-depth understanding of how to optimise content for engagement on each platform.
- Strong storytelling instincts, and a genuine love of making things people want to watch.
- Comfortable with direct feedback and always looking to improve your craft.
- Quick to adapt as trends and platform behaviours shift - you're rarely playing catch-up.
Staff Benefits
- Private Medical Insurance
- 25 days Holiday + Public
- Bonus Scheme
- A discount on our amazing food
- Hybrid working pattern
- Enhanced parental leave
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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