Paired
Founder Ghostwriter for a U.S. based Google Ads Agency
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Founder Ghostwriter for a U.S. based Google Ads Agency
Senior Social Media Content Strategist (Google Ads Agency)
Paired, a global staffing and recruiting agency specialising in pairing remote work with top-tier talent, is excited to partner with a fastest-growing Google Ads agency looking to expand its high-impact content team.
Our client is redefining performance marketing success. With nine-figure annual ad spend across 180+ eCommerce and DTC brands, they operate at the frontiers of Google’s beta/alpha features and leaderboard’s preferences—delivering results that command industry-wide attention.
Their agency’s rapid growth is built on exceptional work quality, unswerving client retention, and a team deeply committed to impact. Now, they’re scaling at the shoulders of some of the most high-performing operators in digital marketing.
About the Role
This is the most impactful creative investment the team will make. The voice is already defined—uniquely Jem’s vision, documented and meticulous. The role cradles two critical functions:
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First, scale and amplify content at volume across LinkedIn and Twitter across every imaginable content pillar: Google Ads, direct response thought leadership, ecommerce operations, agency building, business-led philosophy, plus the founder’s growing personal brand.
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Second, execute with instinct—not just to serialise but to predict what rises from the noise, shape the next strategic shift forward, then deliver it better than the founder could on their own.
What’s Expected
This isn’t a content calendar or AI prompt role. It’s for a writer who builds the brief, spearheads slants, and executes with consistency impeccable to voice.
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- Adapt fluency across **LinkedIn, Twitter and Instagram video.
- Engage research deeper than “what’s trending,” to what’s truly pressing and actionable.
- Lead editorial flavors, beyond Google Ads—beyond the feed.
- Also pull components of AI (Claude included) to scale queries, but curate origin.
- Read and know more than anyone else about what makes DTC ecomm operators stop scrolling.
Key Responsibilities
- Script LinkedIn/Twitter in 100% Jem’s voice across these pillars:
- Google Ads & direct response
- DTC founder / operator empathy
- Agency as culture
- Human philosophy (how success happens)
- Pen Instagram video scripts and transition into even greater formats.
- Collaborate directly with the founder to morph his strategy—not just execute a pre-constituted plan.
- Be the detective on what feeds, funds, or fuels sentiment shifts: move fast, ingest relentlessly before the bubble catches up.
- Join the core content team to maintain cohesion of tone AND pace—No cheap completions, ever.
- Select, rewrite, and experiment relentlessly in ways that demonstrate intuitive mastery of platforms, voice and business realities.
- Ghostwrite when absorbed—this is not a scribe; it’s the voice made authoritative.
- Write confidently on Google Ads’s most-affected topics—or handle it fast enough to become synced one.
- Portfolio test required. Impact, volume, granularity.
Requirements (Nonflexible Crutches)
| Must-Have | Nice To Have | No Practice Allowed |
|---|---|---|
| Portfolio-stage ability to adapt 3+ of 5 above-contact formats as voice約起。 | Near-fluent German | “Off Done” claim on clutter-clearing drafts. |
| Foresee (then expedite) 2+ waves in 3 months that nobody sees yet. | Hunger to launch in tandem with DTC. | Following processes, not potential it. |
| Native English only for now. German: Not mandator—to recover already surficed. |
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Incidental Tools
- Google Sheets (+LAVI) / Airtable: For culling noise better than Claude / SEO magic box.
- Dynamic “tagboard” library: cells where the days ledger comes alive.
- TLT platform used for search-term spending but absurved.
Benefits & Stretch Equity
By Contract
- Global remit: Earning & operations unbound to local preferences.
- Full-time remote flexibility without rigid hours—just deliver theagement level.
- A portfolio-sized features & allowances package, from paid wellness diktats and weekends + sabbaticals.
From Access
- Feel logic-clashing present in Google Ads when your thoughts flow generally your entry.
- A formation tossed between performance marketing veterans combining work andspace. No distractions, shared in stunt adherence.
- Weekly ocean-deep conversations direct-meditating with the founder.
- Every employee sits in among a historically elite roster; recreate another one isn’t a tag on CRM.
Paired assists only the companies and culture broadening-edge opportunity. Let’s review.
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