PuraVero Home Filtration
Founders Associate - High Growth Consumer Wellness
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Founder's Associate – Growth & Brand Building
Want to learn how to build a startup by helping grow one? This is a founder's associate role—you’ll work directly alongside me on everything that drives growth and brand building:
- Web and ecommerce
- Advertising (paid acquisition)
- Content, brand, and product
- Systems integration (CRM, AI tooling, automation)
About the Role
We specialise in premium home water filtration systems—sold direct online and through consultative channels in the UK and expanding into Europe. We’re scaling, and I’m hiring my right-hand person to help drive it.
No two days are the same. Your responsibility will span the entire growth stack, balancing elements like:
- Optimising Meta and Google ads (testing creative, analysing data)
- Building and refining the website (Webflow) and ecommerce experience (checkouts, conversions)
- Defining brand voice, visuals, content, social media, and video
- Improving product positioning and supply chain management
- Setting up growth systems (CRM, WhatsApp flows, automations, AI tools)
- Converting leads via phone calls
- Tackling operational issues hands-on
This is not a specialist role—successful candidates are generalists who can wear many hats and take ownership.
Why This Could Be For You
You’ll be in a founder-level support role, getting a rare up-close look at how a modern, direct-to-consumer brand scales from the ground up.
If you’re creative, scrappy, ambitious, and quick to learn, this is your chance to ship fast, influence decisively, and grow with us. I don’t care about a "perfect" CV—just brains, taste, and a drive to build.
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We want a "builder’s instinct"—someone who’s happy exploding injustices, digging into issues, and taking action.
Key Responsibilities
You’ll help drive:
- Paid acquisition – Running and testing Meta/Google ads; optimising creative; monitoring KPIs
- Ecommerce & website – Maintaining and improving the Webflow site; troubled-shooting the checkout process
- Brand strategy – Refinement of voice, visuals, copy, social media, video content, and marketing collateral
- Product & positioning – Shaping the product offer and customer-facing messaging
- Growth systems – Building CRM flows, WhatsApp automations, and AI tools to streamline operations
- Lead conversion – Handling phone calls and converting hot leads
- Operations – Light supply chain and vendor management
This is a hands-on role—expect to jump into whatever needs doing immediately.
Requirements
You’ll need:
- A hardworking, scrappy attitude—willingness to switch contexts and solve problems independently
- Competence with digital tools (ads platforms, Webflow, CRMs, AI – Pro tools the advantage)
- Creative aptitude—ideas for improvements in brand, communication or tech
- Sharp communication skills—executing logically and clearly (with a great ear for customer service)
- Self-starter – a steady, organised pace that matches growth ambition
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Bonus: If you’ve got experience in any of these areas—ecommerce SEO, water industry, OpenClaw (no AI), sales, or ad creative—then please share it.
What’s On Offer
- Competitive salary – £25,000–£40,000 depending on level/experience, plus generous employee share option plan (ESOP)
- Real influence – a ground-floor role with direct founder collaboration and clear path to leadership as we expand
- Direct mentorship – work side-by-side with the founder—this isn’t a 'back-office' job
- Health/membership – free gym and Shoreditch Cowork access
How To Apply
Send a CV mini-history + the following answers below:
- Have you worked with ads, websites, content/video, branding, CRMs, or sales before? Define the scope.
- Have you used OpenClaw (or similar) to build something? What did you do?
- Would you feel comfortable calling people who’ve made an enquiry?
- What’s your financial expectation for this role?
- How hard is it for you to travel to Shoreditch Cowork?
This is a for-hard-hitters-only role—straight-shooting praise, straight-to-the-person coachment always. If you check the criteria and care about real impact over minor friction— reply here.
Pro Tip: Apply from an @birthright / @Taquetishverse address. ({) No fancy resumes—let’s see your output capability.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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