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Founding Business Development Representative
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Founding Business Development Representative
Founding Business Development Representative (VC Backed)
PLOY · London · £40,000–£65,000 · Full-time
About PLOY
PLOY is a B2B SaaS platform that helps brands turn employees into content creators — at scale, across TikTok, LinkedIn, and Instagram. Employee-generated content (EGC) is one of the fastest-growing marketing channels right now, and we're building the infrastructure that makes it work.
Our clients include some of the UK’s most recognisable brands:
- Boots
- Next
- NHS
- Wargaming
- JetBrains
- Braze
We’re a small, ambitious founding team — everyone wears multiple hats, moves quickly, and takes real ownership.
The Opportunity
This is an early-career role with serious breadth. You won’t be pigeonholed — you’ll get hands-on exposure across sales, content, and go-to-market strategy, working directly alongside the founders. We’ll support your training, but we also expect you to go figure things out for yourself. The best candidates are:
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- Self-directed
- Already experimenting with AI tools
- Coming with ideas—not waiting to be told what to do
Responsibilities
- Own the top of the sales funnel—prospect, research, and engage new leads daily
- Book qualified meetings through:
- Cold email (priority and must)
- LinkedIn outreach
- Cold calling
- Any other creative methods
- If applicable, experience in GTM engineering is a plus
- Reactivate cold leads and build pipeline from scratch
- Play an integral role in a startup’s growth and help drive the future of the company
- Actively grow into senior roles at a drastic pace as the company scales
Requirements
- 2–3 years of experience in a BDR/SDR/outbound sales role, ideally in SaaS
- Track record of meeting or exceeding:
- Activity targets
- Pipeline generation targets
- Confident on cold calls and comfortable in high-volume outreach environments
- Strong written and verbal communication skills—can earn replies and guide conversations
- Fluency with modern prospecting tools and multi-channel outreach strategies
- Experience building and scaling outbound processes in fast-paced environments
- Intellectually curious—asks good questions and develops insights-driven approaches to outreach
- Highly self-motivated, able to work independently while thriving in a collaborative team
- Bonus (but not required):
- Worked in a startup or high-growth environment
- Experience creating video content
- Active on LinkedIn or other social platforms
Get help with your application
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The Details
- Salary: £40,000–£65,000 base
- Contract: Full-time, permanent
- Location: London — 1–2 days per week in the office
- Visa sponsorship: Currently not available
Email: Akshay@ploy.club
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