RecruitHer Consulting
Founding Business Development Representative EdTech EYFS
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Founding Business Development Representative EdTech EYFS
Our client is a funded early years EYFS EdTech platform helping teachers save time and make day-to-day work easier.
The product has already received strong feedback from schools, with clear demand in the market. Growth has been driven through collaboration with schools and direct, founder-led conversations. The company is now ready to bring in its first dedicated commercial hire.
Role Overview
This is a part-time, hybrid role, starting on 1 September 2026, with regular office visits to a London location.
The Role
This is an ideal founding Business Development Representative (BDR) role for someone who thrives on building from the ground up. You won’t follow a pre-defined script; instead, you’ll experiment with messaging, define the Ideal Customer Profile (ICP), and influence the go-to-market (GTM) strategy.
- You’ll work closely with the Founder while taking ownership of pipeline building.
- You’ll initiate dialogues with early years schools, booking high-quality discovery meetings.
- A highly entrepreneurial role—expect to test ideas, learn quickly, and refine successful approaches.
Responsibilities
Outreach and Pipeline Development
- Identify and research target accounts across early years schools, nurseries, Multi-Academy Trusts (MATs), and relevant education sector organizations.
- Map key decision-makers, including school leaders, early years leads, and other relevant contacts.
- Generate pipeline through personalized email campaigns, LinkedIn outreach, and phone conversations.
- Craft tailored messages that resonate with early years teams and their needs.
- Book discovery meetings with prospects that align well with the company’s offerings.
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Testing and Implementation
- Test strategies such as subject lines, email content, call approaches, and pitches to determine what resonates most.
- Share insights from outreach to help refine the ICP and GTM strategy.
- Collaborate with the Founder to improve sales messaging, market positioning, and customer conversations.
Field Engagement
- Participate in education sector events, school visits, and relevant meetups as needed.
Documentation
- Maintain clear records of outreach efforts, responses received, meetings booked, and market feedback.
Qualifications & Experience
Required
- 2+ years of experience selling SaaS to early years schools, nurseries, or education settings.
- Strong understanding of UK education, particularly early years structure and practices.
- Proven pipeline generation and prospecting skills, using personalized outreach via email, LinkedIn, and phone.
- Confident communicating with school leaders, teachers, and education decision-makers.
- Practical, test-driven approach to sales and market positioning.
- Comfortable in an early-stage, unstructured environment.
- Clear communicator with strong follow-up discipline.
- Self-starter passionate about shaping the commercial foundations of a growing EdTech company.
Nice to Have
- Experience in BDR/SDR roles, especially in early-stage startups.
- Strong network within the early years education sector.
- Prior attendance at education events or school visits.
- Knowledge of early years curricula, assessment frameworks, and teaching practices.
- Experience selling into both independent and state-funded education settings.
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Role Terms
- Part-time hours with a transition to full-time in 2027, subject to progress.
- Start date: As soon or as required.
- Salary: £20K (plus OTE: to be established).
- Work model: Hybrid, with office visits to a London headquarter. -Expect occasional travel for school visits and event participation.
- Reporting directly to the Founder and part of a small, agile team.
Why Join?
This is an opportunity to join a founded but early-stage EdTech platform at a critical growth phase.
- The product is already gaining traction within the school community, reflecting clear market need.
- You’ll shape the sales process from the ground up, contribute to defining the company’s market strategy, and directly support early years educators in saving time to focus on teaching and pupil well-being.
Cultural Commitment
Inclusive Hiring This organisation partners with RecruitHer to promote inclusive hiring and equal access to opportunities. Applications are welcomed from candidates of all backgrounds, identities, and lived experiences, including:
- All sexes/gender identities
- Diverse racial, ethnic, and age groups
- Individuals with disabilities
- Various religions and sexual orientations
- Potential from any socioeconomic background
We prioritise skills, potential, and role alignment over assumptions or bias. Successful candidates will be from underrepresented backgrounds in EdTech and education sales.
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