Urban Digital Recruitment Ltd
Founding Demand Generation Lead - B2B SaaS
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Founding Demand Generation Lead (GTM Engineer) - B2B SaaS
Location: London W1 | Schedule: 3-4 days in-office / 1 day WFH
Salary: To £80,000 + 10% performance bonus + equity
A well-funded, early-stage AI company building the next generation of client relationship management for enterprise professional services firms is hiring its first dedicated growth hire.
Product-market fit is established. The demand engine is not yet built. That's the job.
You'll own one number: qualified demos and trials delivered to sales each month. Everything else is in service of that.
This is a builder role, not a management role.
You'll design and run an AI-native, surround-sound demand system that puts the product in front of the right people across every channel they live in - orchestrated outbound and signal-driven targeting through Clay, Apollo, HeyReach and Amplemarket, amplified by paid on LinkedIn and Google, fed by creative activations that make a Head of Client Services actually want a demo.
What you'll own
- Build and run multi-channel demand programmes: LinkedIn outreach via HeyReach, enrichment and list-building in Clay, sequencing through Apollo or Amplemarket - so a target account sees the product from three directions before sales ever calls.
- Build the signal layer that makes it smarter: intent data, website visits, content engagement and hiring triggers wired into HubSpot so every programme improves with each cycle.
- Design the AI infrastructure underneath it: automated enrichment, personalisation at scale, workflow triggers and agents that handle the repetitive work so your time goes on judgement.
- Run paid as amplification, not foundation: LinkedIn and Google surrounding the same accounts your outbound is working, with a quarterly budget you own and report on by cost-per-demo.
- Close the loop with sales daily: lead quality, targeting sharpness and what's converting to pipeline, reviewed and adjusted continuously.
- Own the numbers: attribution, funnel dashboards and weekly reporting from impressions to demos to pipeline.
Reasons to use Rodeo
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No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
You're a fit if you
- Can walk through a demand programme you personally built: the channels, the tooling, and the pipeline it generated - without checking your notes.
- Think in systems: when a play works your instinct is to automate and scale it, not run it again by hand.
- Are fluent across a modern GTM stack: Clay, Apollo, HeyReach, HubSpot or close equivalents - and wire tools together rather than waiting for someone else to.
- Have real paid media competence alongside your outbound work: LinkedIn Campaign Manager and Google Ads with genuine budget ownership.
- Have 4+ years in growth or demand gen, ideally B2B SaaS, in teams small enough that you did the work yourself.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
NB. This probably isn't for you if
- Paid media is your primary strength and outbound or signal-driven programmes are unfamiliar territory.
- You can build elegant GTM systems but can't point to the pipeline/ROI they generated.
- Your background is brand, comms or PR rather than direct-response and pipeline generation.
- You prefer to set strategy and have others execute.
Why join
- Own the entire demand function from day one with direct access to the founders.
- Build an AI-native GTM motion from scratch at an AI company with the freedom to test any channel that moves the needle.
- Meaningful equity as an early hire.
- High autonomy over channel strategy and budget allocation.
- Work at the forefront of how AI-agent products are taken to market.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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