KIVA PREMIUM HYDRATION
Founding Fellows Program | Cohort 1
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FOUNDING FELLOWS PROGRAM | COHORT 1
Build Early. Think Bigger. Create Impact.
KIVA is building India’s homegrown premium hydration brand at the intersection of FMCG, consumer wellness, innovation, and modern lifestyle.
We are currently at an exciting pre-launch stage—developing our products, strengthening our business ecosystem, engaging with incubators and industry partners, and preparing to bring our vision to market. As we move into the next phase of our journey, we are opening applications for the first-ever KIVA Founding Fellows Program.
We are looking for a small cohort of ambitious, curious, and entrepreneurial individuals who want more than a conventional internship.
This is an opportunity to work closely with the Founder, contribute to real business challenges, take ownership of meaningful projects, and experience what it takes to build an emerging FMCG consumer brand from the ground up.
ABOUT THE PROGRAM
The KIVA Founding Fellows Program is a 12-week, project-driven experience designed for students, recent graduates, and early-career professionals who want hands-on exposure to entrepreneurship and early-stage company building.
As a Founding Fellow, you will work on real strategic priorities that directly contribute to KIVA’s development and growth.
ABOUT THE FOUNDER
KIVA is founded by Venkatesh Rajput, an entrepreneur, brand strategist, public speaker, and Cranfield University graduate with experience spanning start-up building, business strategy, consumer marketing, and media engagement across India and the UK.
His journey includes building entrepreneurial ventures, advising start-ups and businesses on growth and brand strategy, collaborating with global organisations, and gaining recognition through public speaking, media appearances, and entrepreneurial initiatives.
Through the KIVA Founding Fellows Program, selected candidates will have the opportunity to work directly with the Founder and gain first-hand exposure to the strategy, challenges, decisions, and execution involved in building an ambitious consumer brand from the ground up.
AVAILABLE TRACKS
📈 FOUNDER’S OFFICE & STRATEGY
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Work closely with the Founder across strategic initiatives and company-building priorities. You may contribute to:
- Business and market research
- Competitive intelligence
- Incubator, grant, and funding research
- Investor and industry research
- Strategic presentations and business documentation
- Special projects and execution support
Ideal for individuals interested in entrepreneurship, consulting, strategy, management, and venture building.
🎯 BRAND & STORYTELLING
Help shape how an emerging consumer brand communicates, connects, and builds relevance. You may contribute to:
- Brand storytelling and content strategy
- Social media and digital content
- Copywriting and campaign ideation
- Founder-led storytelling
- PR and communication initiatives
- Community-building concepts
Ideal for individuals passionate about branding, marketing, consumer psychology, media, and storytelling.
🤝 GROWTH & PARTNERSHIPS
Help identify and develop opportunities that can accelerate KIVA’s route to market. You may contribute to:
- Market and channel research
- Strategic partnership identification
- Premium retail and hospitality mapping
- Corporate and institutional opportunities
- Distributor and industry research
- Outreach and relationship development
- Go-to-market initiatives
Ideal for individuals interested in business development, sales, partnerships, FMCG, and growth strategy.
🎨 CREATIVE DESIGN
Help translate KIVA’s premium brand vision into powerful visual communication. You may contribute to:
- Digital and social media creatives
- Presentations and business collateral
- Campaign concepts
- Brand communication assets
- Website and digital visuals
- Launch-related creative projects
Ideal for individuals passionate about graphic design, visual communication, branding, and creative direction.
WHO ARE WE LOOKING FOR?
We care more about your mindset, initiative, and ability to execute than your degree or years of experience.
You may be a strong fit if you:
- Are genuinely interested in start-ups, FMCG, consumer brands, or entrepreneurship
- Take initiative rather than waiting for instructions
- Are curious, resourceful, and comfortable solving unfamiliar problems
- Communicate clearly and work independently
- Are willing to take ownership and be accountable for outcomes
- Want to understand how companies are actually built—not just observe from the side-lines
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Students, recent graduates, and early-career professionals from diverse academic and professional backgrounds are welcome to apply.
WHAT WILL YOU GAIN?
- Direct exposure to the Founder and the early-stage company-building process
- Hands-on experience working on real business priorities
- Exposure to FMCG, branding, strategy, partnerships, fundraising, and go-to-market execution
- Ownership of projects with tangible business outcomes
- Mentorship and regular strategic learning sessions
- Certificate of Completion upon successfully completing the program
- Performance-based Letter of Recommendation
- Outstanding Fellows may be considered for future paid opportunities as KIVA grows
PROGRAM DETAILS
- Company: KIVA
- Industry: FMCG | Food & Beverage | Consumer Wellness
- Program: Founding Fellows Program – Cohort 1
- Duration: 12 Weeks
- Work Mode: Remote
- Preferred Candidate Location: Exceptional candidates from across India are welcome to apply.
- Time Commitment: Approximately 10–15 hours per week
- Compensation: Unpaid fellowship
- Intake: Limited to 4–5 Founding Fellows across all tracks
WHY COHORT 1?
Because the earliest stages of building a company are different.
There are no established playbooks. Problems are constantly evolving. Ideas must become execution, and every meaningful contribution can influence the direction of the company.
Cohort 1 will be KIVA’s first group of Founding Fellows.
We are not looking for people who simply want another line on their CV.
We are looking for people who want to learn, contribute, take ownership, and experience the journey of building something from the beginning.
If that sounds like you, we would like to hear from you.
Apply to become part of KIVA Founding Fellows – Cohort 1.
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