getWear.
Founding Growth & Community Lead (Equity Opportunity)
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About getWear
Fashion has a data problem.
Women own wardrobes full of clothes yet still feel they have “nothing to wear”. At the same time, fashion retailers are trying to personalise shopping without understanding the most important piece of information: what their customers already own.
getWear is building the missing intelligence layer between the consumer and the fashion industry.
For consumers, we’re creating an AI-powered wardrobe and personal shopping platform that understands your style, your wardrobe, your lifestyle and your preferences. It helps you rediscover what you already own, build outfits effortlessly, and shop more intelligently with personalised recommendations that actually complement your wardrobe—not just sell you more clothes.
For retailers and fashion brands, we’re building wardrobe intelligence that powers a new generation of personalised shopping experiences. Through our B2B platform and SDK, brands can recommend products that genuinely work with a customer’s existing wardrobe, improve conversion, reduce costly style-mismatch returns, and create far more meaningful customer relationships.
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This is more than a fashion app. It’s the infrastructure for truly personalised fashion commerce—creating value for consumers and retailers through the same proprietary intelligence.
What you’ll own
From day one, you’ll lead our consumer growth strategy by:
- Building and growing our social presence across Instagram and TikTok
- Creating engaging content (Reels, carousels, stories, short-form video)
- Developing our brand voice and community
- Identifying, recruiting and managing creators and influencers
- Growing our waitlist ahead of launch
- Helping shape launch campaigns and go-to-market strategy
- After launch, owning user acquisition, app downloads, engagement and community growth
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Who I’m looking for
You probably:
- Love fashion, consumer brands and social media
- Have grown audiences before—not just managed accounts
- Understand creators, influencers and online communities
- Enjoy testing ideas, learning quickly and building from scratch
- Think commercially and care about growth, not vanity metrics
- Want real ownership rather than simply executing someone else’s strategy
Startup experience is a bonus, but mindset matters far more than job titles.
The opportunity
This is an early-stage, equity-led opportunity for someone excited by building something meaningful from the ground up. I’m looking for a genuine long-term partner in growing the consumer side of the business.
If this sounds like you—or someone you know—I’d love to hear from you. Please send me a message with a little about yourself, what you’ve built or grown, and why this opportunity interests you.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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