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Founding Growth Marketer
What are we looking for?
We are hiring a Founding Growth Marketer to build and own the systems that attract qualified users and convert interest into pipeline.
This is a zero-to-one role with significant ownership. You will define the strategy, narrative, channels, and systems that power our growth.
You will operate across the full funnel — from awareness and education through to acquisition, activation, and expansion.
You will be working closely with the founders, product, engineering, sales, and a technical marketer to experiment, automate, and scale.
Your north star will be helping organisations understand the value of cloud sustainability data and the business outcomes it unlocks.
Role Responsibilities
Funnel Growth Design and execute a multi-channel growth strategy to drive awareness, traffic, sign-ups, MQLs, and pipeline. Build scalable growth loops across content, SEO, partnerships, and paid channels. Develop and optimise conversion pathways from awareness through to product engagement and sales pipeline. Run experiments across messaging, distribution channels, and acquisition strategies. Growing the GreenOps Category Increase awareness and maturity of GreenOps within our target market. Develop and scale our GreenOps e-learning academy as a core education and acquisition lever. Build and amplify a strong LinkedIn presence across both company and founder channels. Move the market from unaware → problem aware → solution aware through content and thought leadership. Product Positioning & Narrative Craft and refine our category narrative and positioning. Conduct deep audience development: understand what resonates with ICPs, where they engage, and how they evaluate solutions. Translate technical and sustainability concepts into clear commercial value. Amplify our product packages and map them directly to customer pain points and maturity levels.
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Content-Led Multi-Channel Strategy Lead a content-first growth strategy that educates the market while capturing demand. Distribute content through channels including: SEO Long-form content and thought leadership Paid search and social Strategic partnerships Plan and orchestrate launches for product features, updates, and company milestones. Map the buyer journey and create assets that address each stage of decision-making. Automation & Growth Systems Partner with a technical marketer to automate top-of-funnel systems. Build scalable lead capture, nurture journeys, and lifecycle campaigns. Ensure marketing systems are integrated into CRM and revenue workflows. Continuously improve measurement, attribution, and experimentation. Sales & Expansion Support Create assets and campaigns that accelerate deal velocity. Support product-led growth while enabling mid-market and enterprise expansion. Collaborate with sales to ensure messaging and campaigns align with real customer pain points.
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Experience & Skills Strong intuition for value-based content that resonates with Greenpixie’s potential customers. Proven track record building awareness and acquisition channels with measurable revenue impact. Experience working in B2B SaaS, ideally in early-stage environments. Strong narrative and copywriting skills — able to position complex ideas clearly. Analytical and technical fluency across experimentation, analytics, and automation tools. Deep audience intuition — understanding where buyers are, what resonates, and how to convert intent. Entrepreneurial mindset with the ability to execute zero-to-one initiatives. Strong cross-functional communication and execution skills.
What we offer ⌛️ Flexible working hours with hybrid office space in Central London. 🍃 The opportunity to work on a product with real-world environmental impact. 🚀 A fast-growing start-up environment with direct exposure to sales, product, and leadership. ☁️ Hands-on exposure to enterprise cloud, FinOps, and sustainability-led transformation. 🌍 Opportunities to attend industry events and conferences as the company grows. 🏝️ Build up an extra day of holiday for every year you spend with us. 🎒 Two weeks global remote working allowance. 💰 Competitive salary package. 📈 Share options scheme.
If this sounds like you, please get in touch.
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