Appealia Health
Founding Product Designer (UX/UI + Product Experience) | Equity-Based AI Health Platform Startup Opportunity
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Founding Product Designer (UX/UI + Product Experience) Equity-Based Opportunity | AI-Powered Health Technology Startup
Location: United Kingdom (Remote)
Company: Appealia Health
Compensation: Equity-Based Founding Role (Salary Transition Expected Following Funding)
About Appealia Health
Appealia Health is building the next generation of AI-powered health intelligence infrastructure designed to help people better understand, navigate, and improve their health over time. Our vision is to move healthcare beyond reactive treatment and toward proactive, personalised, and continuous support. We are developing longitudinal intelligence systems that create a deeper understanding of an individual's health journey, enabling more relevant guidance, improved care navigation, and stronger preventive health outcomes. We are currently assembling our founding team and are looking for an exceptional Product Designer who wants to help shape both the product and the future of healthcare.
The Opportunity
This is not a traditional design role. As our Founding Product Designer, you will play a critical role in defining how users experience Appealia Health from day one. You will help transform complex healthcare, AI, and personalisation systems into intuitive, trusted, and human-centred experiences. You will work directly with the Founder and leadership team to shape product strategy, user journeys, information architecture, design systems, and the visual foundations of the platform. This role offers significant ownership, influence, and the opportunity to become the long-term design leader of the company as we grow.
What You'll Be Building
You will help design products and experiences that sit at the intersection of:
- AI-powered health intelligence
- Preventive healthcare
- Personalised health journeys
- Care navigation and orchestration
- Behavioural engagement
- Trust, transparency, and explainability
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Your work will directly influence how users understand and engage with their health over time.
Key Responsibilities
Product Design
- Lead end-to-end product design from concept through delivery
- Design intuitive user journeys, workflows, and interaction models
- Create wireframes, prototypes, and high-fidelity designs
- Translate complex systems into simple and engaging user experiences
- Develop and maintain a scalable design system
User Experience & Research
- Conduct user research and usability testing
- Identify friction points and opportunities for improvement
- Translate insights into actionable product recommendations
- Champion user-centred design throughout the product lifecycle
Product Strategy
- Collaborate closely with leadership on product direction
- Contribute to feature prioritisation and product discovery
- Help define product vision and experience principles
- Balance user needs, business goals, and technical realities
Cross-Functional Collaboration
- Work closely with engineering, AI, clinical, and product stakeholders
- Support rapid experimentation and iterative development
- Help establish design processes and culture within the company
What We're Looking For
Essential
- 5+ years of experience in Product Design, UX/UI Design, or related disciplines
- Strong portfolio demonstrating end-to-end ownership of digital products
- Expert proficiency in Figma
- Experience creating design systems and scalable product experiences
- Strong understanding of user research and usability testing
- Excellent visual design and interaction design skills
- Strong communication and collaboration abilities
- Ability to thrive in early-stage startup environments with ambiguity and rapid iteration
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Highly Desirable
- Experience designing AI-powered products
- Experience in healthcare, health technology, medtech, digital health, or regulated industries
- Experience designing data-rich or highly personalised experiences
- Knowledge of behavioural design and engagement systems
- Previous startup or founding team experience
What Success Looks Like
Within your first 12 months, you will have helped:
- Define the core user experience of Appealia Health
- Establish the company’s design language and design system
- Create and validate key user journeys
- Influence product strategy and roadmap decisions
- Build a foundation capable of supporting future product growth and scale
Why Join Us?
- Become a founding member of an ambitious health technology company
- Build products with meaningful real-world impact
- Shape the experience from day one rather than optimise an existing product
- Work directly with the Founder and leadership team
- Influence company strategy and long-term product vision
- Opportunity to grow into Head of Design or Design Leadership as the company scales
Compensation
This is currently an equity-based founding role. We are seeking entrepreneurial individuals who are excited by the opportunity to build a category-defining company and share in its long-term success. Meaningful equity participation will be offered based on experience, commitment level, and anticipated contribution. As the company progresses through funding milestones, the role is expected to transition into a salaried position. If you're excited by the opportunity to help shape the future of AI-powered healthcare and want to build something meaningful from the ground up, we'd love to hear from you.
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