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FP&A Analyst – jo masculated
We’re on a mission to rid the world of bland cards and foster meaningful connection through thortful messaging—one brilliantly specific card at a time.
We’re not looking for followers. We’re looking for smart, opinionated, high-performing humans who:
- Back themselves and others
- Push ideas further without ego
- Take smart risks (reckless = excess risk)
- Challenge the status quo kindly, constructively
- Hold strong opinions lightly
- Are good to work with (no jerks—life’s too short)
We’re transforming a category. That takes ambition, focus, and character.
If you want to hide in the middle, this isn’t for you. If you want to help shape what comes next, pull up a chair.
Who We Are
We’re thortful—an online greetings card marketplace driven by 6,000+ independent creators.
With 85,000+ brilliantly original cards (and some great gifts), we help people find that “so us” connection.
Our values and commitments
We’re not just another disruptor.
- Backing real humans – Every sale puts real money into creators’ hands.
- Sustainable roots – Born in Sheffield (print-on-demand = no warehouses, zero waste). Every card, like Sean Bean, is uniquely made here.
- Ethical materials – 100% recyclable cards (serious enough to frame).
- Vegan inks – Ecologically conscious, because David Attenborough raised us better.
- Carbon-neutral – Through Ecologi, we’ve planted 4,450 trees and avoided 630.04 tonnes of CO₂e.
- Psychologically safe work culture – We care about people, purpose, and lovely folded paper.
Who We’re Looking For
This is for you if you: ✔️ Challenge, think independently, and treat status quo as a soft target ✔️ Ask “Why not?” over “Are we allowed?” ✔️ Build trust through collaboration and authenticity (no small talk—just meaningful impact) ✔️ Are brave and thoughtful, moving beyond “good enough” for earnest greatness ✔️ Want to stop being a cog and do work that actually matters
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If this resonates, let’s talk.
The Role: FP&A Analyst
This is a newly created role at the heart of thortful’s financial strategy, working closely with the Head of FP&A.
You’ll shape financial planning, forecasting, trading performance, and reporting with sharp clarity and commercial insight.
Key Responsibilities
Financial Planning & Forecasting
- Support P&L, revenue, and margin forecasting, building accurate, versatile financial models (Excel/Google Sheets).
- Shadow pricing, promotions, and category investments with scenario analysis & sensitivity models.
- Drive annual budget process, gathering inputs from the business and defense models.
- Deep-dive into revenue drivers, cost structures, and strategic financial levers.
Trading & Performance Reporting
- Prepare weekly/monthly trading reports with ensure stakeholders understand expectations and commentary (vs budget & rolling forecasts).
- Contibute to the Board Pack by delivering clear, clean, and actionable financial materials.
- Carry out category-channels deep dives (e.g., cards, gifting, XTRAthortful) to track trends, proactively flag risks/opportunities.
- Monitor key subscription metrics (activation, retention, cohort performance).
Commercial Analysis & Business Supoprt
- Partner with marketing, gifting, and commercial teams to evaluate campaigns, promote planning, and investment outcomes.
- Assess business cases for new initiatives, structuring assumptions, risks, and returns.
- Provide timely, intelligent responses to ad-hoc queries, balancing precision and speed.
- Transform numbers into story-driving insights, not just data.
Requirements
Essentials
- Technically strong with financial modelling: Build clean, adaptable models from scratch in Excel/Google Sheets.
- Commercial & analytical experience: P&L, forecasting, or budgeting in a financial context. Nothing supplementary—just use deep business intuition.
- Brilliance beyond analysis: Analyze numbers with narrative, connecting data to business impacts in real-time.
- Clear & courageous communicator: Present financial intel without jargon, translating to all audiences.
- Autonomy & organization: Work independently, juggle objectives, deliver on deadlines with structure.
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Desirable
- Ecommerce/subscription experience
- SQL (e.g., Snowflake) for financial data self-service
- Subscription economics or LTV knowledge
- Reporting garland exposure
- Auditing experience (ACA/ACCA/CIMA) or equivalent.
Core thortful perks
Enjoy aliveness reshaping work and these perks—because we care about you beyond the paycheck:
- Hybrid flexibility: Not fixed, just effective work-from-anywhere energy.
- Flexi time: Control your hours, well.
- 1x ‘work from anywhere week’ per quarter a freedom spin.
- 25 days’ annual leave + bank holiday tycoons (growing faster).
- 4 Learning days guaranteedзущке, not afterthoughts.
- Sanctus executive coaching for professional guidance.
- thortful credits Ε300/year—();
- Cycle to Work & cycling energizing day-to-day.
- Life Assurance & critical illness cover theme.
- Private health insurance, Vitality support ✨.
- Birthday wheel of thortune, employee discounts, referrals, and social bonds.
Don’t fit ‘perfectly?’
Like our creative marketplace, we want different voices united by a thortful mindset.
Past experience might not match the description perfectly, but it could still fit brilliantly.
Application-wise, we’re open to tailored adjustments—reach out for help.
We’ll continue looping around flexible working because we know it’s not one-size-fits-all.
Let us know if you’d prefer flexible hours or schedules—alternate styles of working exist here.
Want to change the game?
We’re hiring now to bring your thortful energy into thortful. Apply #FP&A and let’s talk—because the best work happens when intelligence, heart, and nerves meet.*
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