Agora Talent
Fractional Head of Customer Insight & Analytics
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Head of Customer Insight & Analytics
Part-Time / Fractional
Location: Hybrid – South West England
Engagement: Part-Time / Fractional (Permanent or Consultancy)
Salary / Day Rate: Competitive
The Opportunity
Our client is an ambitious, multi-brand consumer business looking to strengthen its commercial decision-making through data. They are seeking an experienced Head of Customer Insight & Analytics to provide strategic leadership for their customer insight and analytics capability on a part-time or fractional basis.
Rather than building reports yourself, your role will be to ensure the organisation is asking the right commercial questions, using the right data and acting on meaningful insight. You'll become a trusted adviser to senior leadership, helping shape marketing, customer and commercial strategy through evidence-based recommendations.
This is an ideal opportunity for an experienced insight leader who enjoys operating at executive level and wants to make a significant commercial impact within a flexible engagement.
The Role
Working closely with senior commercial and digital leaders, you will define the organisation's customer insight agenda, ensuring analytics supports strategic priorities and informs key business decisions.
You'll lead a small analytics function, providing direction to both technical and analytical team members while ensuring the organisation develops a mature, commercially focused insight capability.
Success in this role will be measured not by the volume of reporting produced, but by the quality of decisions enabled through data.
Key Responsibilities
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Commercial Insight & Strategy
- Define the customer insight strategy and align analytical priorities with wider business objectives.
- Translate data into commercially actionable recommendations for senior leadership.
- Identify trends, risks and opportunities that improve commercial performance.
- Support strategic decisions relating to customer acquisition, retention, loyalty and lifetime value.
- Provide insight into marketing effectiveness, customer performance and commercial investment.
- Present clear, compelling recommendations to executive stakeholders.
Business Partnering
- Build trusted relationships across commercial, marketing, digital and finance functions.
- Challenge assumptions using evidence and analytical thinking.
- Help senior leaders prioritise opportunities and make confident, data-informed decisions.
- Embed insight into planning, budgeting and strategic decision-making.
Leadership
- Lead and develop a small analytics team.
- Coach analysts to move beyond reporting towards commercially focused insight.
- Provide strategic direction for the organisation's business intelligence and analytics capability.
- Work closely with technical specialists to ensure data solutions support business priorities.
- Promote a culture of analytical thinking and evidence-based decision making across the organisation.
About You
You'll bring a strong blend of commercial awareness, customer insight expertise and stakeholder influence. You're comfortable operating at board level, asking challenging questions and translating complex analysis into practical business recommendations.
Whether working as a consultant, portfolio executive or part-time leader, you'll be motivated by delivering measurable commercial impact rather than simply producing reports.
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Experience & Skills
Essential
- Significant experience leading customer insight, commercial analytics or business intelligence functions.
- Demonstrable success influencing executive stakeholders through data-driven recommendations.
- Strong understanding of customer analytics, segmentation, CRM, customer lifetime value and marketing performance.
- Excellent communication, storytelling and stakeholder management skills.
- Experience leading analytical teams and developing capability.
- Strong commercial judgement with the ability to balance strategic thinking and practical delivery.
Technical Understanding
- You do not need to be a hands-on developer, but you should be comfortable discussing:
- Power BI and modern business intelligence platforms.
- Data modelling and reporting concepts.
- SQL and data architecture fundamentals.
- Data governance and analytical best practice.
- Working effectively alongside data engineering and BI professionals.
Why Apply?
This is an opportunity to shape the analytics capability of a growing organisation while working in a flexible, high-impact leadership role.
You'll influence strategic decisions, mentor an evolving analytics team and help embed a genuinely data-driven culture across the business.
The organisation offers a competitive package, flexible working arrangements and the opportunity to make a visible commercial impact within a collaborative leadership team.
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