The Nursery Sticker Company
Fractional Head of Performance Marketing
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Nursery Stickers
Nursery Stickers is a fast-growing profitable ecommerce business helping parents create beautiful nurseries, bedrooms and playrooms without the cost, disruption or permanence of traditional decorating.
Since launching, we have grown rapidly and continue to invest aggressively in customer acquisition, with meaningful monthly spend across Meta and Google. We are now looking for an experienced Fractional Head of Performance Marketing to help us continue to scale that investment efficiently, improve acquisition performance and contribute to the wider growth strategy of the business.
This is an opportunity to join an ambitious, founder-led brand at a significant stage of growth, with strong momentum, substantial headroom and the appetite to move quickly.
The role
This is a senior, hands-on performance marketing role for someone who can operate comfortably at both account level and business level.
You will take ownership of our paid acquisition strategy and the day-to-day management of our Meta and Google advertising accounts. You will be expected to remain close to the detail, monitor performance daily and make commercially informed decisions around optimisation, testing, scaling and budget allocation.
The right person will balance reactive account management with proactive growth initiatives. You should be able to identify and respond to performance issues quickly, while also building testing roadmaps, improving account structure and identifying opportunities before they become obvious in the data.
This is not a purely advisory fractional role. We need someone who is genuinely hands-on in the accounts, but who can also lift their head and contribute to broader discussions around growth, CRO, nCPA, profitability, creative strategy and the wider channel mix.
Key responsibilities
Paid media ownership
- Own the strategy, management and optimisation of our Meta and Google advertising accounts (and possibly TikTok GMV)
- Monitor performance daily and identify meaningful changes, risks and opportunities.
- Manage campaign structures, budgets, bidding strategies, audiences, product feeds and testing frameworks.
- Make clear decisions around when to intervene, when to gather more data and when to scale.
- Maintain strong oversight of spend, revenue, profitability and new customer acquisition performance.
- Forecast performance and recommend appropriate channel budgets based on commercial targets.
- Ensure tracking, attribution and reporting are accurate enough to support confident decision-making.
- Work closely with the founder to establish and manage against clear nCPA, return on ad spend and profitability targets.
- Identify opportunities to scale spend without compromising commercial efficiency.
- Maintain a clear view of blended performance, rather than relying solely on platform-reported results.
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Creative strategy
- Analyse creative performance to understand which concepts, formats, products, messages and customer problems are driving results.
- Identify creative gaps and proactively recommend new testing angles.
- Turn performance insights into clear, actionable briefs for designers, creators and content partners.
- Bring a strong eye for creative and understand the relationship between positioning, customer psychology and paid media performance.
- Help build a structured creative testing programme rather than relying on sporadic asset production.
- Provide constructive feedback on hooks, messaging, offers, formats, landing pages and advertorial concepts.
- Understand how to distinguish between a media-buying issue and a creative-performance issue.
- Work with the wider team to create a consistent pipeline of performance-led creative.
Growth and commercial input
- Contribute to wider growth discussions beyond the advertising platforms.
- Form clear, commercially grounded opinions on CRO, landing pages, promotional strategy, pricing, offers and merchandising.
- Advise on how budgets should be allocated across channels, products, campaigns and customer segments.
- Help assess the role of Meta and Google within the broader channel mix.
- Identify when performance issues are being caused by media buying and when the underlying problem may be creative, website conversion, pricing, product demand or the customer proposition.
- Support decisions around growth targets, contribution margin and the appropriate pace of scaling.
- Challenge assumptions and help the business distinguish between platform efficiency and true commercial incrementality.
- Collaborate with internal and external partners across creative, ecommerce, email and analytics.
- Bring an informed perspective to new channel opportunities, while maintaining focus on the channels most likely to drive profitable growth.
What we are looking for
- Significant experience managing Meta and Google advertising for growing ecommerce brands.
- A proven ability to manage meaningful advertising budgets while maintaining commercial discipline.
- Strong analytical skills and confidence interpreting data across advertising platforms, Shopify and reporting tools.
- Deep understanding of ecommerce unit economics, including nCPA, customer acquisition cost, contribution margin, average order value and customer lifetime value.
- Comfortable working directly inside advertising accounts rather than managing entirely through junior team members.
- Able to communicate performance clearly without hiding behind dashboards or unnecessary complexity.
- Strong creative judgement and experience translating data into effective creative briefs.
- Commercially minded and able to connect advertising performance with wider business decisions.
- Proactive, curious and willing to challenge assumptions.
- Able to move quickly when required without making impulsive decisions based on incomplete data.
- Comfortable working directly with a founder in a fast-moving, entrepreneurial business.
- Able to operate with a high degree of ownership, accountability and pace.
- Experienced in balancing daily optimisation with longer-term strategic initiatives.
- Ideally, experience with fast-growing consumer, interiors, parenting or lifestyle ecommerce brands.
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What success looks like
- Paid media performance is monitored consistently, with issues identified before they become significant.
- Budgets are allocated with clear commercial rationale.
- Meta and Google activity is structured, controlled and continuously improving.
- Spend is scaled in line with agreed efficiency and profitability targets.
- Creative testing becomes more systematic and informed by performance data.
- Reporting provides clarity on what is driving growth and where profitability is being created or lost.
- The business has a trusted senior performance marketing partner who can contribute meaningfully to wider growth decisions.
- Growth is managed against agreed profitability and new customer acquisition targets, rather than platform-reported revenue alone.
- There is a clear balance between short-term optimisation and proactive initiatives that unlock future growth.
Working arrangement
This is a fractional, part-time role, with the number and structure of days flexible for the right person.
We are open to different working patterns, but the role requires regular involvement throughout the week rather than performance being reviewed on only one fixed day. There should be sufficient availability to monitor the accounts, respond to material changes and remain closely connected to the business.
The role will work directly with the founder and collaborate with our creative, ecommerce and external partners.
To apply
Please share:
- A brief overview of the ecommerce brands and advertising budgets you have managed.
- Examples of how you have improved acquisition performance, efficiency or profitability.
- Your approach to balancing daily account management with longer-term growth initiatives.
- Your experience briefing and evaluating performance creative.
- Your preferred fractional working arrangement and availability.
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