The Wall Shop
Fractional Marketing Director
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The Role
Not a Marketing Manager. Not a Head of Marketing. We are looking for someone capable of creating:
The Apple of Smart Walls.
Your Responsibilities:
- Brand
- Social
- Paid Media
- PR
- Influencers
- Website
- Retail Programme
- International Marketing
Success Looks Like This:
Within three years we'd like to see:
- A nationally recognised brand.
- Hundreds of retailers displays.
- Thousands of installations.
- A highly engaged social media audience.
- International distribution.
- An exceptional customer experience.
"If you've built brands before, we'd like you to build this one."
A Message from the Founder: A Personal Letter
Dear Candidate,
Fifty years ago I began my engineering career working at sea. Since then I have built automation systems throughout Europe, helped establish a robotics business that grew to approximately £50 million in annual turnover and spent decades solving complex engineering problems. Today I believe I have built something that has the potential to transform the way people design their homes.
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The Wall Shop isn't another furniture company. It isn't another AV installer. It isn't another smart home business. We've developed a completely new product category.
Factory-built Smart Walls. Beautiful: Precision engineered: Installed in hours.
Now I need someone capable of building the brand this product deserves. This is not simply another marketing position. It is an opportunity to create one of the UK's most recognised home improvement brands.
If that excites you, I'd like to meet you.
Stephen McCallion
Founder
The Problem
Most home renovations suffer from:
- Months of disruption.
- Multiple contractors.
- Dust.
- Electrical work in multiple stages.
- Joinery at the risk of the skillset of the tradesman.
- Plastering and Decorating.
- Hidden costs.
Customers can spend £10,000–£40,000 creating media walls. Yet the process remains slow and fragmented.
Our Solution
Offer clients a range of solutions from a very detailed website. Show a client the proposed solution. Then: Factory Built, Delivered, Installed, and completed in Hours.
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Smart Walls integrate:
- Television
- Fireplace
- Lighting
- Audio
- Storage
- Smart Home Controls
- Hidden Wiring
All manufactured before arriving at the customer's home.
Why This Business is Different
- UK Manufacturing
- Patented methodology
- Modular architecture
- Factory quality
- Fast installation
- Scalable production
- High margins
- Recurring product development
Market Opportunity
Markets include:
- Home Improvement
- Smart Homes
- Luxury Interiors
- Property Developers
- Hotels
- Build-to-Rent
- Show Homes
- Retail Partnerships
"We believe Smart Walls will become a recognised category within modern interior design."
The Current Status
The product is exceptional. The manufacturing capability is in place. The showroom is being developed. Retail partnerships are underway. Production capacity is growing.
Now we need demand.
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Jessica, London
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