DAYMADE
Fractional Meta Ads Creative Strategist
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Contract: 12 weeks initially, 2-3 days per week
Location: UK preferred / remote possible
Reports to: CEOs / Performance Marketing Lead
About the role
DAYMADE is a £10m+ ARR UK B2C subscription business. Meta is a major acquisition channel for us, with spend currently around £600k per month and an ambition to scale toward £1m+ efficiently.
We are looking for a senior Meta-native creative strategist who can help us bring our creative strategy to the next level through ownership of the end-to-end creative system, running an effective production workflow, implementing a robust test-and-learn regime, and turning data into the next winning creatives.
You will act as the bridge between design and growth with a clear understanding of what creatives perform as ads and why, as well as a clear understanding of what looks good from a design point of view. Success will not be measured by aesthetics alone, but by demonstrating a systematic approach to producing ads that enables us to lower CAC and increase scale.
What you’ll own
- End-to-end creative system: Design and manage a well-oiled machine with a framework and cadence that allows our designers to produce high-performing creatives smoothly at high velocity.
- Creative testing roadmap: Turn insights (ad data, customer reviews, competitor research etc.) into specific briefs, turn learnings into new hypotheses, and always iterate in effort to continuously improve our ad performance.
- Analytical and data-driven: Monitor performance metrics (CAC, hook rate, thumb-stop, CVR etc.) to stay on top of what ads are winning, fatiguing, or failing and why.
- Kill, iterate, scale: Partner with performance marketing to ruthlessly cut weak ideas, scale winners, and align creative strategy with CAC targets.
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Requirements
- Experience scaling DTC: Proven experience running creative strategy for high-volume B2C, DTC, or subscription brands spending £500k–£1m+/mo.
- CAC ownership via creative: Verifiable track record of reducing CAC and improving acquisition efficiency through creative effectiveness, not just media buying.
- Meta-native: Deep understanding of Meta ad strategy including Andromeda and full funnel approaches from awareness & consideration through to direct response & retargeting.
- Performance-creative hybrid: Understand the delicate balance between good design and performance-led creatives and know how to translate data and insights into good ads.
- AI native: Proficient in AI tools that can assist in ideation and production while knowing when humans are better than AI.
- Mastery in brand messaging: Demonstrable ability to use creatives to communicate key brand messages and build trust with audiences that may approach with some skepticism.
- Design skills: Competent in design tools (e.g. Adobe CC and Figma) and copywriting (specifically for hooks and in-asset text overlays).
- Cross-platform: A good grasp of what kind of creatives work well on other platforms (TikTok, YouTube etc.) is a plus but not essential.
- Empathetic, proactive, commercial: No-ego & commercial mindset and able to build trust with internal & external partners to get project up and running within a small team.
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Success looks like
Consistently produce ad creatives at high velocity and large volume that lower Meta CAC while enabling us to scale spend. Ensure we’re perpetually testing concepts while gathering valuable learning that feeds into production of high-performing ads.
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