Kiss The Fish Ltd
Fractional Sales Directors
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Join Kiss The Fish Limited - North East England
Are you a sales leader who loves fixing things, building things and transforming commercial performance?
Kiss The Fish Limited is looking for experienced freelance Fractional Sales Directors to work with ambitious SMEs and growth businesses that need senior sales leadership, but not necessarily on a part-time - fractional- basis.
This is not a consultancy role for career advisors.
We're looking for proven operators who have built teams, improved sales performance, increased revenue and know how to turn commercial chaos into predictable growth.
What You'll Do
As a Fractional Sales Director, you'll work directly with business owners, CEOs and leadership teams to:
- Assess and improve sales performance
- Build scalable sales processes
- Create predictable pipeline generation
- Improve forecasting accuracy
- Define and refine Ideal Customer Profiles (ICP)
- Develop sales strategies and go-to-market plans
- Recruit and develop sales talent
- Coach sales teams and sales managers
- Improve win rates and conversion metrics
- Implement CRM best practices and reporting
- Create sales playbooks and operating frameworks
- Drive accountability, consistency and commercial discipline
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Most importantly, you'll help our clients build sales functions that can thrive without becoming dependent on you.
What We're Looking For
Essential
- Min 15 years in senior sales leadership role - preferably Board level
- Proven experience leading sales teams
- Strong track record of revenue growth
- Experience in B2B sales environments
- Ability to operate strategically and tactically
- Excellent communication and stakeholder management skills
- Comfortable working with and advising CEOs, Founders and Boards
- Strong coaching and mentoring capability
- Commercially minded and data-driven
Highly Desirable
- Previous experience as a Sales Director, CRO, VP Sales or Commercial Director
- Experience working with SMEs and scale-up businesses
- Business transformation or turnaround experience
- Experience implementing CRM and sales methodologies
- Consulting or fractional leadership experience
The Type of Person Who Succeeds Here
You are:
- Comfortable challenging assumptions
- Naturally curious and diagnostic
- Ruthlessly practical
- Commercially astute
- Confident without ego
- Focused on outcomes rather than activity
- Able to build trust quickly
- Happy rolling your sleeves up when required
This Role Is Not For You If:
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- You rely on corporate resources to get things done
- You prefer managing rather than leading change
- You struggle to influence senior stakeholders
- You need a large team around you to deliver results
- You talk more about activity than outcomes
Why Join Kiss The Fish?
Since 2007, Kiss The Fish, has been working with businesses that are serious about growth.
Our clients engage us because they want experienced commercial leadership, honest conversations and measurable results.
You'll have the opportunity to make a real impact, work with a variety of businesses and become part of a growing network of experienced commercial leaders.
Kiss The Fish is a partner company of Liberti Group - the Global No. 1 provider of fractional professionals.
Interested?
If you've built successful sales teams, transformed commercial performance and want to help ambitious businesses scale, I'd love to hear from you.
Apply to David Worthington, Regional Director at Kiss The Fish, with your LinkedIn profile and a brief summary of the commercial transformations you've delivered.
E: davidw@kissthefish.net OR DM via LinkedIn
Kiss The Fish Limited Helping businesses build scalable, predictable revenue growth.
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