The Estée Lauder Companies Inc.
Fragrance Specialist - Boots Dudley
Dudley
Posted about 1 month ago
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Fragrance Specialist - Boots Dudley
Counter Lead
The Counter Lead is responsible for supporting their Brand in driving sales turnover and market share through consistently remaining consumer-focused.
Accountabilities
The role is accountable for:
- Reflecting a credible and professional Brand image to all internal and external consumers at all times
- Maximising sales through:
- Selling
- Providing excellent service
- Upholding retail standards
- Contributing to efficiencies by adhering to store/Brand/Company Procedures and guidelines
- Understanding and achieving daily/weekly targets
- Ensuring personal awareness of all additional sales avenues (e.g., eventing, Omni, and digital channels)
- Keeping up to date with competitor activities and missed opportunities
- Effectively managing social media to:
- Leverage opportunities to drive business
- Protect and enhance the Brand image
- Delivering the Brand Strategy, ensuring:
- Effective local plan execution
- Planning and implementing local marketing & events initiatives, aligned to Retailer activity
- Delivering excellence in service by:
- Ensuring measures to continuously and visibly improve service levels
- Cultivating a zero consumer complaints mindset
- Fostering a surprise and delight culture
- Acting as an Ambassador for the Brand:
- Guiding and embodying Brand values within the team
- Managing refunds and complaints in line with:
- Company guidelines
- Mutually satisfactory resolutions
- Informing the Area Manager where appropriate
- Utilising digital tools to maintain knowledge up to date
- Delivering a consumer recruitment and retention strategy to grow a loyal consumer base
- Developing up-to-date product knowledge to ensure:
- An industry-leading experience is delivered
- Products meet consumer needs
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Operations
- Planning to ensure excellent standards in:
- Product presentation
- Housekeeping
- Displays
- Messaging
- Pricing
- Reviewing retail standards daily to maintain required levels
- Ensuring:
- Deliveries, stock movements, and associated administration are completed within agreed Company timeframes
- Compliance with auditable processes and administration guidelines
- Corrective action on high-risk areas
- Fulfilling information requests with accuracy and within deadlines
- Minimising stock loss through:
- Proper implementation of Company Security Policies and Procedures
- Maintaining a safe working environment by:
- Adhering to Company and Retailer Policies and Procedures
- Ensuring health & safety responsibilities and operational activities achieve a minimum overall grading of 'Acceptable' during audits
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Commerciality
- Managing daily replenishment, taking appropriate corrective action where necessary
- Maximising sales performance by analysing commercial reports before decisions
- Planning and delivering visual merchandising layout compliant with:
- Company guidelines
- Agreed timescales
- Identifying stock package issues and taking action, escalating to the Area Manager if out of control
- Managing promotions and discounts to ensure alignment with Company guidelines
- Spotting trends and making suggestions to enhance product performance
Requirements
- Experience in a fast-paced retail and/or consumer-facing environment
- Ability to drive self-development
- Commercial understanding and awareness of the industry
- Effective communication, organisation, and prioritisation skills
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Skills
Sales
Customer Service
Retail Standards
Brand Management
Visual Merchandising
Communication
Organization
Prioritization
Commercial Awareness
Event Planning
Digital Marketing
Product Knowledge
Stock Management
Health and Safety
Consumer Recruitment
Complaint Resolution
Location