Estée Lauder Companies
Fragrance Specialist - Boots Dudley
Dudley
Posted about 1 month ago
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Fragrance Specialist - Boots Dudley
Counter Lead
The Counter Lead is responsible for supporting their Brand in driving sales turnover and market share through consistently remaining consumer-focused.
They are accountable for achieving this by:
- Reflecting a credible and professional Brand image to all internal and external consumers at all times
- Maximising sales through selling, providing excellent service and retail standards
- Contributing to efficiencies through adhering to store/Brand//company procedures and guidelines
- Understanding daily/weekly targets
- Ensuring personal awareness of all additional sales avenues such as eventing, Omni, and digital channels
- Keeping up to date with competitor activities and missed opportunities
- Effectively managing social media, leveraging opportunities to drive the business, and protecting/enhancing the Brand’s image
- Delivering the Brand Strategy, ensuring the delivery of an effective local plan
- Planning and implementing local marketing and events initiatives, aligned with Retailer activity
- Delivering excellence in service execution by implementing measures to improve service levels continuously and visibly, creating a zero consumer complaints mindset and a surprise-and-delight culture
- Being an Ambassador for the Brand—leading the way to ensure Brand values are represented and brought to life
- Ensuring all refunds and complaints are managed in line with company guidelines to a mutually satisfactory conclusion, consulting with the Area Manager where appropriate
- Using digital tools to keep knowledge up to date
- Delivering a consumer recruitment and retention strategy to grow a loyal consumer base
- Developing up-to-date knowledge of product to ensure an industry-leading experience and that the product meets the consumer’s needs
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Operations
- Planning to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing)
- Reviewing retail standards daily to ensure they are maintained to the required standard
- Ensuring deliveries, stock movements, and associated administration are completed within agreed company timeframes
- Ensuring all auditable processes and administration are actioned to company guidelines and taking corrective action in indicated areas of risk
- Ensuring all information requests are fulfilled accurately, within deadlines
- Minimising stock loss by implementing and following company Security Policies and Procedures
- Creating and maintaining a safe working environment for consumers ensuring adherence to company and retailer policies and procedures
- Ensuring that all health & safety responsibilities and operational activities achieve a minimum overall grading of "Acceptable" during audits
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Commerciality
- Managing daily replenishment and taking appropriate action where necessary
- Maximising sales performance by utilising all commercial reports before making decisions
- Planning and delivering visual merchandising layouts, ensuring compliance with guidelines and adherence to agreed timescales
- Identifying stock package issues and taking corrective action, informing the Area Manager when outside of direct control
- Effectively managing promotions and discounts, ensuring they are actioned in accordance with company guidelines
- Identifying trends and providing suggestions to enhance product performance
Qualifications
- Experience in a fast-paced retail and/or consumer-facing environment
- Ability to drive self-development
- Strong commercial understanding and awareness of industry
- Effective communication, organisation, and prioritisation skills
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Skills
Sales
Retail Management
Customer Service
Visual Merchandising
Stock Management
Digital Marketing
Social Media Management
Communication
Organization
Prioritization
Commercial Awareness
Event Planning
Complaint Handling
Product Knowledge
Reporting
Health & Safety
Location